2003 Ford Thunderbird Triple Black Convertible on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Martin Smith retires, Joel Piaskowski in as Ford Europe design chief

The mind behind the look of much of the modern Ford global range is retiring. Martin Smith, Head of Ford Design in Europe, will give up his position on July 1 and will leave the company altogether at the end of the year. He will be replaced by current Strategic Concepts Group leader Joel Piaskowski (pictured above).
Smith has led Ford of Europe design for the past 10 years, and he was partially responsible for the brand's Kinetic Design language with a large grille and swept-back headlights found on the Focus, Fiesta and C-Max, as well as several other vehicles abroad. After stepping down on July 1 until his retirement at the end of 2014, Smith will work on a project to decide the future direction of the company's look with Moray Callum, its vice president of design.
Piaskowski already has some impressive credentials in terms of automotive design as well. He joined Ford in 2010 as director of exterior design and led the teams responsible for the 2015 Ford Mustang and next-generation F-150. He was also previously design director at Ford Asia Pacific. Before working at the Blue Oval, Piaskowski held positions at Mercedes-Benz, Hyundai and General Motors. Scroll down to read the complete announcement of this changing of the guard.

Ford Focus RS makes US debut in New York, hits dealers Spring 2016

Attendees at the 2015 New York Auto Show will be among the first American consumers to see the all-new, third-generation Ford Focus RS. The Blue Oval announced the super-hot hatch will make its US debut in the Big Apple next week and will arrive in dealers roughly one year from now. We've covered the raging Ford, which is being sold in the US for the very first time, ad nauseam. It debuted in early February, made its auto show debut at the 2015 Geneva Motor Show and is finally crossing the Atlantic, complete with at least 315 horsepower from a 2.3-liter, turbocharged four-cylinder. A trick, torque-vectoring all-wheel-drive system, an industry-first Drift Mode, a proper six-speed manual transmission and looks that can kill round out what we're wagering is a wildly entertaining package. On top of announcing the Focus RS will hit dealers in the spring of 2016, Ford gave us our first look at a production color. While the Geneva Focus RS was finished in the same Liquid Blue as the Ford GT, Mustang GT350R and SVT Raptor that showed up in Detroit, the hue on the NYAS car, called Nitrous Blue, is one of four that will actually be sold on the Focus RS. While we're waiting to see it in person to render our final judgment, based on pictures alone, we're smitten. Alongside Nitrous Blue, Ford will offer the Focus RS in Stealth Gray, Shadow Black and Frozen White. In other news, your author will be starting the official campaign to bring back the gorgeous green from the last-gen RS immediately. Check back next week. Until then, scroll down for the official press release from Ford. All-New Ford Focus RS Makes U.S. Debut in New York • All-new Focus RS makes North American debut at New York International Auto Show introducing advanced performance technologies for ultimate hot hatch experience; pioneers innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring, industry-first drift mode, additional drive modes • Third-generation high-performance hatch features specially engineered 2.3-liter EcoBoost® engine producing more than 315 horsepower, most powerful RS brake system ever with Brembo front calipers • Ford Focus RS will be at dealerships in the United States in spring 2016 DEARBORN, Mich., March 25, 2015 – The all-new Ford Focus RS is set to debut on U.S. soil at the 2015 New York International Auto Show.