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2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.

Ford recalling 12,300 2015 F-150 pickups

Ford is recalling 12,300 of its new 2015 F-150 pickup trucks in North America. According to the automaker, an upper l-shaft may have been riveted improperly on these trucks, which can cause it to separate. If that happens, drivers may lose steering control without warning. Yikes. The affected trucks were built at Ford's Kansas City Assembly Plant between March 21 and 25, as well as the Dearborn Truck Plant between March 21 and 30. There are 12,328 total trucks included in this recall – 8,963 in the United States, 3,348 in Canada, and 17 in Mexico. Only 5,606 of the trucks are in customers' hands, the rest have yet to be sold. Ford is not aware of any accidents or injuries related to this problem, but knows of one incident where steering control was lost, and believes it to be related to this issue. Scroll down for Ford's official statement. Related Video: FORD ISSUES SAFETY RECALL FOR CERTAIN 2015 FORD F-150 VEHICLES IN NORTH AMERICA FOR UPPER I-SHAFT RIVET ISSUE Ford Motor Company is issuing a safety recall for approximately 12,300 2015-model Ford F-150 vehicles in North America for an upper I-shaft that might have been riveted improperly, potentially causing it to separate. If that happens, it could result in the loss of steering control without warning, increasing the risk of a crash. Ford is not aware of any accidents or injuries, but is aware of one report of loss of steering believed to be related to this condition. Affected vehicles include certain 2015 F-150 vehicles built at Kansas City Assembly Plant from March 19, 2015 to March 21, 2015 and certain 2015 F-150 vehicles built at Dearborn Truck Plant from March 21, 2015 to March 30, 2015. There are 12,328 vehicles that might be affected in North America, including 8,963 in the United States and federalized territories, 3,348 in Canada and 17 in Mexico. Of those, 6,722 vehicles are unsold, meaning 5,606 vehicles are in customer's hands. Dealers will inspect the upper I-shaft assembly and replace it if necessary at no cost to the customer.

Trucks, SUVs — and Camry — shine in mixed U.S. January vehicle sales

DETROIT — Automakers posted mixed U.S. new vehicle sales data for January, with American consumers continuing to abandon passenger cars for the larger pickup trucks, SUVs and crossover models that manufacturers also love because they are far more profitable. Total industry auto sales for the month rose 1 percent versus January 2016. According to Autodata Corp, which tracks industry sales, the seasonally adjusted annualized rate (SAAR) of U.S. car and light truck sales in January fell to 17.12 million units from 17.44 million a year earlier. Analysts polled by Reuters had expected a January SAAR of 17.2 million units. U.S. auto industry sales fell 2 percent in 2017 to 17.23 million vehicles after hitting a record high in 2016 and are expected to drop further in 2018 despite a solid economy. Interest rates are rising and around 4 million late-model used cars will return to dealer lots this year to compete with more expensive new ones. Automakers have used consumer discounts to boost sales, a growing concern for observers who say this undermines resale values and profits. Discounts declined in January, but remained above 10 percent of manufacturers' recommended prices. ""I think the industry has accepted that (sales) volumes will fall somewhat in 2018 ... and I don't think the industry is going to go over the cliff with insane incentives," Mike Jackson, chief executive officer of AutoNation Inc, told Reuters after his company, the largest U.S. auto retail chain, posted a higher quarterly net profit. Mark Wakefield, head of the North American automotive practice for consultancy AlixPartners, had a gloomier perspective. The industry's less-than-stellar sales performance for January showed "we are now past the peak," he said. "Automakers are now selling the deal instead of the vehicle," he said. "That's a tough spot to be in because that treadmill is hard to get off once you're on it." General Motors January sales rose 1.3 percent, driven by a 16 percent rise in fleet sales. Sales to consumers fell 2.4 percent. GM posted strong gains for models such as the Silverado pickup truck and Equinox crossover model, while its passenger cars continued to struggle. Ford The Blue Oval posted a 6.6 percent sales decline for January, with retail sales down 4.3 percent. Sales of Ford's F-Series pickup trucks - America's best-selling vehicle brand for decades — rose 1.6 percent. Passenger cars were down more than 23 percent.