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Matt Damon is Carroll Shelby, with Christian Bale in Ford vs. Ferrari film

Right after we reported that one of the Le Mans-winning Ford GT40s is coming up for auction, word got round that its story will now be turned into a Hollywood movie. There will be an as-yet-untitled major motion picture that tells the story of Ford battling Ferrari in the 1960s, culminating in the Ford GT40's dramatic 1-2-3 finish in the 1966 24 Hours of Le Mans. The movie has lined up an all-star cast, with "Batman" and "American Psycho" actor Christian Bale tapped to play key GT40 developer, test driver and racer Ken Miles, and "Punisher" actor Jon Bernthal as Lee Iacocca. The plum role of Carroll Shelby is going to Matt Damon, last seen driving across the Red Planet in "The Martian" or down a flight of stairs in the "Bourne" film series. The film's director will be James Mangold, known from directing last year's "Logan." View 37 Photos Autoweek reports that the original screenplay was based on A.J. Baime's book " Go Like Hell," but there will be a different screenplay written from scratch. Originally, "Go Like Hell" was to be a different project starring Tom Cruise and Brad Pitt. Meanwhile, the book will reportedly be turned into a TV series produced by Peter Dinklage of "Game of Thrones." And meanwhile some more, there are also competing Enzo Ferrari biopics in the works starring Robert De Niro and another starring Hugh Jackman that will also surely touch on the rivalry with Ford. While there's no guarantee yet that the GT40 biopic will match Steve McQueen's "Le Mans," we're got high hopes. It's a great story worthy of all the attention it's getting. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Motorsports Rumormill TV/Movies Ferrari Ford Automotive History Racing Vehicles ford gt40

Ford turns Navistar from truck business customer to rival

There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of partners.
Ford announced the end of the joint venture in an investor report in 2011, but it didn't reveal the new F-650 and F-750 until the NTEA Work Truck Show in Indianapolis, IN, in March. Unlike the current, Mexican-built models, the new generation will be built in Avon Lake, OH, starting in mid-2015.
The challenge from Ford comes during a rough patch for Navistar. The company had a $248 million loss in the first quarter, according to The Wall Street Journal, and its medium-duty truck market share is currently down to 26 percent, from 36 percent in 2011. Building the previous-generation Fords brought in about $400 million a year to Navistar, according to the WSJ. To take on its former partner, Navistar plans to offer its International brand of medium-duty vehicles with more engine and transmission options to customers. It even struck a deal with Cummins to put its diesels in some of the models.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.