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Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.

U.S.-Mexico border congestion is complicating automakers' lives

No matter where you fall on the political spectrum, there’s no denying that the U.S. has some significant challenges at its southern border. The droves of people attempting to cross the border from Mexico into the U.S. have complicated trade between the two countries as border authoritiesÂ’ limited resources and increasing political scrutiny have made it difficult to move goods. While that will have an impact on the prices of several consumer goods, it will also slow vehicle and parts shipments needed to keep the U.S. auto industry running. Automotive News reported that the Texas border has been particularly slow, as the state has implemented new screening measures for illegal crossings and drugs. That extra effort has had a severe impact on border logistics, to the point that Bloomberg estimated 19,000 trucks and $1.9 billion in cargo were stranded in Mexico waiting to cross. Officials said the delays have created wait times of up to 24 hours and a line of trucks 14 miles long. The delays will likely have a noticeable impact on the U.S. auto industry. Mexico manufactures millions of cars each year, the majority of which end up here. Nissan, General Motors, Stellantis and others have noted slight delays, but thereÂ’s little wiggle room for the Big 3 while the UAW strike rages on. Should the strike end, slowness at the border would make it difficult to ramp up production and make up for lost time. There have been some promising signs in recent times, such as the Bridge of the Americas between El Paso, Texas, and Ciudad Juarez, Mexico, reopening after a three-week closure. Still, the challenges created by border congestion have led some to take drastic measures. A few manufacturers have begun flying parts over the border, while General Motors noted that it was shipping components “on a limited basis” by sea. Related Video:

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.