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Reborn Ford Escort could make its way to Europe

The Ford Escort concept just unveiled at the Shanghai Motor Show was created with the Chinese market in mind, but it's got people talking all over the world. Not purely fancy, the point of the Escort concept was to give Chinese buyers a preview of what they could expect to see in a Ford showroom in the near future. If Ford wasn't seriously considering the new Escort for other countries, a report in Auto Express indicates that the concept's reception has changed all that.
No less than the incoming chairman of Ford UK said "it could work in other places," bolstering the comments of "a senior Ford insider" who said the question of bringing the car to Europe to slot in underneath the Focus had been raised. That's a long way from anything of the kind happening, which would require Ford to figure out how to sell it for the right price and not torpedo the company reputation among Euro buyers. In any case, we'd be as intrigued as anyone if an Escort resurrection created the next 'who knew?' market segment of few-frills transportation offered by non-Asian carmakers.

Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

NHTSA investigating 250k F-150s for possible power brake failure

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2011-2012 Ford F-150 with the 3.5-liter EcoBoost V6 because of potential failure of the power braking assist. If a recall is required, it could affect an estimated 250,000 of the trucks. This investigation is prompted by NHTSA receiving 32 complaints about the electric vacuum assist pump allegedly failing in these trucks, which then causes the power braking assist to stop working. Drivers claim having no warning beforehand. There are also two reports of crashes that are purportedly linked to the problem, but the government agency lists no injuries. According to NHTSA, the issue may be getting worse because 60 percent of these allegations are from the past nine months. A preliminary evaluation doesn't necessarily lead to a recall, though. NHTSA uses them "to assess the cause, scope and frequency of the alleged defect." Ford spokesperson Kelli Felker tells Autoblog: "We will cooperate with NHTSA on this investigation, as we always do." Related Video: INVESTIGATION Subject : Brake Vacuum Pump Failure Date Investigation Opened: JUN 22, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15026 Component(s): SERVICE BRAKES, ELECTRIC , SERVICE BRAKES, HYDRAULIC All Products Associated with this Investigation Vehicle Make Model Model Year(s) FORD F-150 2011-2012 Details Manufacturer: Ford Motor Company SUMMARY: The Office of Defects Investigation (ODI) has identified 32 complaints alleging electric vacuum assist pump failures resulting in loss of brake power assist and increased brake pedal effort in model year (MY) 2011-2012 Ford F-150 full-size pickup trucks equipped with 3.5L GTDI engine. None of the complaints reported any warning indicators to alert the driver of brake power assist loss or the potential of increased stopping distance. Two reports alleged crashes due to increased brake pedal effort required to stop or slow the vehicle. The complaints show an apparent increasing trend, with approximately 60 percent of complaints received within the past nine months. A Preliminary Evaluation has been opened to assess the cause, scope and frequency of the alleged defect.