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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Daily Driver: 2015 Ford Edge Sport

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Ford Edge Sport, reviewed by Adam Morath. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi. I'm Adam Morath for Autoblog and in today's Daily Driver we're with the 2015 Ford Edge. It's been completely redesigned and I really think that it needed it because this was always kind of the last car to come to mind when I was considering all of Ford's lineup. It was sort of forgotten. I don't think that will be the case anymore. It looks great. They revamped the exterior. The first thing I noticed walking up to the car when they first dropped it off was [00:00:30] the great job they've done with the taillights. They've got a very high tech look to them. You have LED accent lighting that surrounds the tail lamps and then a light bar that spans the entire deck lid. It looks pretty cool, very angular, a lot sportier than the previous models. We also have the optional HID headlights so if you combine that with what I've already told you about with the [00:01:00] tail lamps, and also the ambient lighting inside this vehicle ... It just feels like the lighting in general was very well considered on the Edge and gives it a very modern feel. The nice design continues to the interior as well. You've got leather panels with contrast stitching on the sport model. You've got a nice center console that actually has some storage underneath it, so it's sort of a floating center console. The only thing is there is still a little bit of cheap plastic [00:01:30] used on the interior. That's a common complaint of automotive journalists worldwide, but this one I can see already has a few scratches on it. You can also get this vehicle with 20-inch aluminum wheels or 21-inch matte black aluminum wheels. Here we've got them wrapped in Perelli. I haven't been on a track or anything where you could really get a sense of the performance, but again, that just adds to the sporty look of the Edge in the sport trim level. It has the new 2.7 [00:02:00] liter Eco Boost V6 and I have been really happy with this powertrain. It puts out 315 horsepower, 350 pound feet of torque, and that's that twin turbo working for you. It helps with acceleration and passing at highway speed, so it checks both boxes there.

Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.