2009 Ford Ranger Xl on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

These Canadians somehow forgot how to drive in snow

Montreal drivers experienced a slow-motion pileup on their streets this weeks thanks to the first snow fall of the season. According to the CBC, slippery conditions caused a small pileup involving cars, buses and even a street clearing vehicle. Onlookers in neighboring office buildings watched as vehicle after vehicle slid down Cote du Beaver Hall and crashed into the scrum of waiting cars. First there was a city bus, then a white Ford F-150 work truck loaded down with ladders, then another city bus came along and sandwiched the poor F-150. A Montreal Police Charger then came down the hill backwards, hit the bus in a slow, sad crash before it was crashed into by an out of control plow truck. Since its posting yesterday, the video of the crash has gone viral. Various other vehicles–a green-topped Scion delivery truck and a couple workaday sedans–were lucky enough to escape the pileup, but still suffered through a white-knuckled slippery descent down the hill. Colin Creado, who works nearby the crash site, told the CBC although it was pretty slippery, he was surprised at all the carnage since the storm was forecast well in advance. "You would have thought ... they would have salted the area or at least cordoned it off, because that road is pretty steep," he told the station. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CBC Auto News Weird Car News Dodge Ford Driving Safety Truck Commercial Vehicles Police/Emergency Sedan snow montreal winter driving

America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump

President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.