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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Ford reveals new Ranger Wildtrak across the Pacific

Want to get your hands on a new Ranger? Ford doesn't offer it here anymore, so you'll have to travel (or relocate) to somewhere it does. Like Bangkok, Thailand, where it just unveiled the new Ranger Wildtrak. Based on the updated Ranger revealed just a few months ago, the new Wildtrak features a more, shall we say, vibrant design as the flagship of the Ranger range. Dark metallic gray accents the nose, mirrors, door handles, air vents, bed rails, and tail lamps for a sportier, more rugged look. It's also got a contrasting hoop at the junction of cab and bed, rectangular fog lamps, 18-inch alloys, and Wildtrak graphics to set it apart from "lesser" Rangers. And the interior has been enhanced as well with all the upgrades applied to the standard model along with sportier trim. Everything else carries over from the standard model, including the diesel powertrain, full suite of the latest electronic assists, and go-anywhere capability. It'll ford (suitably enough) through water over 31 inches deep, clear nine inches above the ground and tow over 7,700 pounds. If you want to know more, you can scope out all the details in the press release below - or better yet, book a flight across the Pacific and see for yourself. 10 JUN 2558 | BANGKOK, THAILAND FORD UNVEILS THE ULTIMATE NEW RANGER; WILDTRAK READY TO TAKE ON THE WORLD WITH BOLD DESIGN, SMART TECHNOLOGY - Aggressive, distinctive design and unique features help new Ranger Wildtrak stand apart from the crowd Striking, modern, car-like interior underscores technological capabilities and adds to premium, sporty feel - Wildtrak boasts full array of smart features, including SYNC 2 connectivity, Lane Keeping Aid, Adaptive Cruise Control, Forward Collision Alert, Driver Impairment Monitor and Front and Rear Parking Sensors - World-beating capabilities, including robust electronically controlled transfer case, class-leading 800 mm water-wading capability and 230 mm ground clearance ensure new Wildtrak is up for any adventure - Improved ride and powerful, efficient 3.2-liter latest-generation Duratorq diesel engine help to deliver on Ford's fun-to-drive promise The new Ranger Wildtrak, the ultimate model in the Ford Ranger line-up, makes its global debut today, ready to take on the world with a new array of smart technologies and an even bolder look for one of the world's toughest and most capable trucks.

Are we about to see a real SUV revival?

Now that the marketplace has been oversaturated with cute-utes, crossovers, and CUV coupes, are we about to see a resurgence of real, honest-to-God SUVs? Ummm... maybe. The stars seem to be aligning in that direction, at least that's the sense I'm getting. We know an all-new Jeep Wrangler is only a few auto shows away; and that Jeep is about to introduce a new Grand Cherokee Trailhawk for 2017, in the same rugged spirit of the successful Cherokee and Renegade Trailhawks. Ford has hinted at a neo-Bronco, after showing the concept above in 2014 to wet the mouths of all those Duck Dynasty-types out there. And, and... wait for it... I recently learned that Subaru sent a questionnaire out to some Forester owners asking if they might be interested in an off-road package if it were offered. The items listed were pretty hardcore, serious stuff, such as: integrated tow/recovery hooks, additional ground clearance, more rugged wheels, skid plates, altimeter, front-view off-road camera, improved approach and departure angles, advanced differentials, Inclinometer, full-size spare tire, upgraded off-road suspension components, more aggressive tires, off-road driving mode (engine, transmission, throttle, and steering settings), more rugged styling, low-range gearing, and a more advanced traction management system. Folks that's not my wish list (well, actually it is), but those are words from Subaru, asking if that's what customers would like to see. Need proof? Go to the SubaruForester.org website. It's in a discussion there. So... no promises or guarantees here, and feel free to call me a rumormonger if you like; but the next few years could prove very interesting for those who actually do go off road. If this pans out, remember, you read it here first. Related Video: Image Credit: Ford Ford Jeep Subaru Crossover SUV Off-Road Vehicles open road