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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Preposed class-action lawsuit targets 'defective' MyFord Touch

A national law firm, Hagens Berman Sobol Shapiro LLP, has filed a proposed class action lawsuit whose presupposition is that MyFord Touch is defective. Specifically, the complaint states that the system - as well as the MyLincoln Touch and MyMercury Touch clones - often freeze, fail to respond to voice or touch commands and have issues connecting to mobile phones.
According to Hagens Berman managing partner Steve Berman, MyFord Touch is a theoretically "brilliant idea" that falls short in actual execution. Said Berman in a press release, "In reality, the system is fundamentally flawed, failing to reliably provide functionality, amounting to an inconvenience at best, and a serious safety issue at worst."
Other MFT issues enumerated within the 41-page filing include problems controlling the window defroster, rear-view camera and navigation system. The suit maintains that Ford is aware of the problem but has yet to submit a workable and acceptable solution to MFT customers. Scroll down if you'd like to read the full press release.

2017 Ford GT looks resplendent in Liquid Silver and will be built in Ontario

You didn't think we'd let an opportunity to capture another high-res image gallery of our favorite vehicle from the North American International Auto Show pass by, now that it's taking center stage in Chicago, did you? Especially since it's now painted in a brand-new hue? Of course not. And so we're happy to present to you the 2017 Ford GT in Liquid Silver, wearing titanium-tinted racing stripes. It may not be as classically American as the show-stopping blue that debuted with the concept in Detroit, but it's beautiful nonetheless. And, in even better news, we hear that the GT has been confirmed for production at Ford's factory in Markham, Ontario, according to our Canadian friends at CTV News. To recap what we know about the Ford GT – besides the fact that we're in mad, mad love with it, of course – it's beautiful, will be powered by a mid-mounted 3.5-liter twin-turbo V6 with "more than 600 horsepower," it's beautiful, it sends all that power to the rear wheels through a seven-speed dual-clutch gearbox, it's beautiful, blends a carbon fiber monocoque and body panels with aluminum subframes, and it's beautiful. We think it's likely headed for endurance-racing competition, as was the original GT40 that is its spiritual grandfather, and we're sure it will look good doing it. Heck, maybe it'll even win at Le Mans. In any case, check it out in high-res glory below, in multiple color schemes, in both images and video. Related Video: Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Related Gallery Ford GT View 11 Photos Related Gallery 2017 Ford GT: Chicago 2015 View 30 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Plants/Manufacturing Chicago Auto Show Ford Coupe Performance Supercars Videos autoblog black