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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2015 Ford Mustang dealer order guide surfaces

Details about the all-new, 2015 Ford Mustang continue to leak out. In fact, at this point, it's more of a stream than a drip. Its option prices are already available, and now the full ordering guide is on the web for all of the trims thanks to the Mustang 6G forum. Ford is rapidly running out of secrets to keep about its new sports coupe.
The 21-page guide can be perused in the gallery below and contains all of the standard features, colors, options codes, descriptions. Generally everything you might want to know about the 'Stang is there, other than its price or power. It even shows off the available wheel designs.
The guide finally gives away the contents of the Performance Package for the EcoBoost and GT trims. The EcoBoost's package includes: A larger rear sway bar, new chassis tuning, larger brake rotors, 19-inch black wheels, retuned driver assistance systems, an aluminum dash panel, added gauge pack, 3.55 limited slip rear differential, larger radiator, heavy-duty front springs and spoiler delete. When the options pricing leaked, it indicated the package would cost $1,995. If that is the case, it seems like quite a deal.

Ford Fiesta ST in startling track battle against Toyota GT86

On the surface, there's very little that the Ford Fiesta ST and Toyota GT86 (or the Scion FR-S that is sold in the US, or the largely similar Subaru BRZ) share in common. One is a hatchback with power coming from a turbocharged engine routed to the front wheels. The other is a coupe with power coming from a naturally aspirated four-cylinder boxer engine routed to the rear wheels.
Thing is, both of them are reasonably priced performance cars aimed at a similar segment of the automotive marketplace, so a comparison isn't out of the question. It is with all of this in mind that we direct you to the video below, in which the blokes from Evo pit the two manic little machines against one another on a race track. The result? Well, it can be summed up this way: Fast versus fun.
See how the track battle goes down in the video below.