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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Caddy XT4, Subaru STI Type RA, and blazin' Elon | Autoblog Podcast #553

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Green Editor John Snyder. We talk about time spent with the Cadillac XT4 and Subaru WRX STI Type RA. Then we get into other topics, including the death of the VW Beetle, our thoughts on the state of the Nissan 370Z, cameras replacing mirrors, the trouble with the Ford Focus Active, and Elon Musk blazing a fat blunt. We indulge in a little conversation about the process of writing about cars. Finally we help a listener choose their next EV in the "Spend My Money" segment.Autoblog Podcast #553 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've driven: Cadillac XT4 and Subaru WRX STI Type RA RIP, VW Bug What's up with the Nissan 370Z? Lexus to replace side mirrors with cameras RIP, Ford Focus Active You do you, Elon On writing about cars Spend My Money: electric edition Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Cadillac Ford Lexus Nissan Subaru Tesla Volkswagen Car Buying Technology Coupe Crossover Electric Police/Emergency Sedan cadillac xt4 subaru wrx sti type ra

2015 Saleen 302 Black Label Mustang unveiled with 730 horsepower

The last time Saleen made these pages it was to report that the firm was out of money. However, just before that announcement, the tuning specialist told us about the three Saleen 302 Mustangs it was developing at three levels - White Label, Yellow Label and Black Label, with those latter two trims to put out 640 horsepower and 565 pound-feet of torque. Well, the Black Label is here - don't let the California Sunset paint fool you - and it's more powerful than planned, with 730 hp and 600 lb-ft blasted out of a 5.0-liter Coyote V8 hooked up to a twin-screw supercharger. Saleen says it's the most powerful, refined, and advanced Mustang it has ever built. Keeping all that power on the road is the increase in downforce that comes from a body that's been extended one inch in front and two inches in the back, and the wing suspended over the decklid. The stock suspension is refitted with Saleen S4 springs, shocks, swaybars and bushings, and the 20-inch wheels on 275-section rubber hide 15-inch dimpled rotors. The interior gets the requisite frills in leather and contrasting stitches, as well as new gauges and badging. It'll take $73,214 to open the door, but just $2,015 to put down a deposit. For more info, check out the press release below. Related Video: 2015 Saleen 302 Black Label Mustang March 15, 2015 -- Earlier this year, Saleen Automotive released their 2015 White and Yellow Label 302 Mustangs to much fanfare. To round out their fleet, Saleen pulled out all the stops and developed one of the best Mustangs to date. This car is set to change the way pony cars are looked at from here on out. At a one-of-a-kind event in Downtown LA, Saleen raised the curtain on the latest pony car out of their Corona, CA headquarters. "Since I started building cars in 1984 my goal has always been to go above and beyond where anybody has been before", said Steve Saleen. "This will by far be the most refined and advanced Mustang we have built to date." With over 30 years of experience in both racing and manufacturing vehicles, it was only a matter of time before Saleen built a Mustang as comprehensive and technologically advanced as the 2015 302 Black Label. Power Saleen combined the reliability and potency of the 5.0L Coyote motor with a twin-screw supercharger. The pair produces the most power from a production Mustang yet at 730 horsepower and 600 lb-ft of torque on 91 octane gas.