1948 Ford F1 Pickup Truck Short Box Rat Rod on 2040-cars

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J.D. Power study identifies top seats for your tush

File under News your fanny can use: The seating systems in the Ford Escape and Edge, the Audi A3, Chevrolet Cruze, Kia Cadenza, Porsche Cayenne and Toyota Tundra received top marks in a new J.D. Power study on seating and seat belt quality and satisfaction. The J.D. Power 2017 Seat Quality and Satisfaction Study asked more than 77,000 new owners and lessees of 2017 model-year cars and light trucks to rate their vehicle's seats and seat belts within the first 90 days of taking ownership. The survey is broken up into seven vehicle segments and scored on total seat problems per 100 within each segment, with awards presented to the seating system supplier. Canadian auto supplier Magna won three of seven first-place awards for its seating systems in the A3, Escape and Edge. Ireland-based Adient got top marks for its seats in the Cadenza and Cayenne. Lear Corp. won for the Cruze, and Avanzar Interior Technologies scored highest for seats in the Tundra. J.D. Power says its study is intended for automakers and suppliers with quality and satisfaction information to be used in developing and marketing seating systems. "But the results are just as interesting to a consumer audience," the company says. "After all, some drivers spend a considerable amount of time behind the wheel, and it's helpful to know which vehicles offer the most comfortable seats for those long commutes." Ain't that the truth. Ford was the only automaker whose seat systems, both manufactured by Magna, received top honors in two segments: the Escape for mass-market compact SUV and the Edge for mass-market midsize/large SUV. J.D. Power says it used 22 attributes to measure seat quality, three measures of seat belt quality and 12 to measure satisfaction. Awards were presented to the seating suppliers. Related Video: Image Credit: Audi Auto News Design/Style Audi Chevrolet Ford Kia Porsche Toyota Safety JD Power seats

Ford gets dirty testing the 2017 Raptor

Want to hear the sweet sound of turbochargers spinning merrily away underhood of a 2017 Ford Raptor pickup truck test mule? Of course you do. And we're happy to oblige. Fortunately for you, those aren't the only sounds you'll hear when you watch the video above. We noted plenty of birds and insects, too, which means Ford has finally seen fit to share some good old fashioned muddy off-road footage of its upcoming off-road superstar as it is subjected to rigorous testing ahead of its on-sale date in the fall of 2016. It's no secret that we're big fans of the first generation of the Ford Raptor. If there was one complaint we've voiced about the truck, it's that the off-road-specific pickup could use a touch more power. Fortunately, more power is coming for 2017 as Ford replaces the outgoing 6.2-liter V8 with a new version of its 3.5-liter twin-turbo EcoBoost V6. We don't know exactly how many horses the new truck will corral, but we know it will be more than the 411 horsepower and 434 pound-feet of torque offered by the previous truck. This is the second time Ford has let out some interesting information about its tests of the next Raptor, the first focusing specifically on grueling desert trials. Considering the promises Ford is making about the 2017 Raptor's various off-road capabilities, we're keen to put the pickup through its paces ourselves. For now, though, join us in watching the video above. Related Gallery 2017 Ford SVT Raptor Desert Testing News Source: Ford Ford Truck Off-Road Vehicles Videos ford f-150 svt raptor ford raptor

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.