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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Shelby GT350 stars in 2015 Monterey Motorsports Reunion

Scoping out classic racing machinery sitting at Monterey Car Week is a lovely experience. We're always stoked to see some of these priceless pieces of metal wherever we can, up close and personal. But we all know that where they really belong is on the racetrack. That's where the Monterey Motorsports Reunion comes in, and this year's event was a thrilling spectacle. Sponsored as always by Rolex and held at the legendary Mazda Raceway Laguna Seca, this year's reunion brought together a wide array of tantalizing machinery from the annals of racing history. There were Can-Am racers – some of the fastest and most powerful competition equipment ever devised – of every color, and more racing Porsches than you could shake a titanium connecting rod at. But the biggest part of the spectacle was the Shelby GT350. That most venerable of classic Mustangs served as the featured marque this year as it celebrated its 50th anniversary. Auspicious timing, considering that Ford has now brought it back. But fans of the original will want to check out the dozens of snake-bitten pony cars doing their thing on one of America's finest racing circuits. Check out the GT350s, captured through the lens of our own master shutterbug, Drew Phillips, in the gallery above, and the full array of reunited vintage racers in the second gallery below the video.

2015 Ford F-150's aluminum body not expected to hurt resale value

A cloud of skepticism has hung over the 2015 Ford F-150 since even before it went on sale. The issue had nothing to do with the truck's capabilities but instead over reservations about the switch to aluminum body panels. The change helped shed about 700 pounds off the scales, but the lighter metal also came with the potential for higher repair costs. Edmunds even recently whacked its pickup with a hammer just to find out how much it would cost. However, this might not be a problem, because the latest calculations indicate resale value for the new F-150 is on the rise. The residual experts at ALG estimate that the 2015 F-150 is going to hold 58 percent of its value over the next three years, versus 52 percent for the 2014 model, according to Bloomberg. That figure also gives the Ford the highest forecasted resale value among American fullsize pickups. The 2015 Toyota Tundra leads the segment by holding 63 percent. Meanwhile, the 2015 Chevrolet Silverado and GMC Sierra both come in with 51 percent, and the Ram 1500 holds 46 percent. Finally, the 2015 Nissan Titan comes in at 42 percent. The researchers believe that the improvement in fuel economy for the 2015 F-150 at up to 26 miles per gallon highway offsets higher body repair costs. "We are giving credit for the aluminum construction in the fuel efficiency we're seeing," Eric Lyman, ALG vice president of industry insights, said to Bloomberg. "We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum." Ford has long-been preparing for the switch to aluminum. The company purposefully designed the body sections to make repairs easier, and it also partially subsidized dealers' investments for new equipment to do the work. Related Video: