Ford Mustang Roush 428r on 2040-cars

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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Weekly Recap: GM posts solid profits, not looking for partners

General Motors is not looking for partners. It's big enough already. So says CEO Mary Barra, who shot down overtures from outspoken Fiat-Chrysler chief Sergio Marchionne this week. Barra said GM will look to find scale within its operations, rather than through outside partners. "We think there's tremendous opportunity for us within the business as we look at efficiency measures, as we look at truly achieving the scale that we should have, because we're already in that top tier of the auto industry among the largest OEMs," she said. Barra added: "We have a very well-articulated plan. We're in the middle of executing that, and we're not going to entertain anything that might distract us from accomplishing that." Her remarks came in the wake of Marchionne's provocative comments in March. He expects a wave of industry consolidation and said he's open to teaming with Ford or GM, calling it "technically feasible." Because of its smaller size, FCA would likely stand to gain more from a partnership than GM or Ford. The Blue Oval isn't interested in teaming with Fiat-Chrysler, either. "We have no other plan or interest then to continue to accelerate our One Ford plan, deliver product excellence and drive innovation in every part of our business," a spokesperson said. GM, the largest US automaker, announced a $945-million first-quarter profit on Thursday and posted its best earnings performance in North America since 2009. Earlier in the week, GM confirmed it had sold 2.4 million vehicles around the world in the quarter, ranking behind Toyota (2.52 million) and Volkswagen (2.49 million). Other News & Notes SUVs, EVs shine at Shanghai Motor Show SUVs and electric vehicles grabbed the spotlight at the Shanghai Motor Show this week as companies vied for attention in the world's largest car market. Notably, Honda's Concept D previewed the company's future flagship SUV that's being developed for China, Mercedes rolled out a BMW X4-fighting GLC Coupe concept and Chinese company Qoros debuted its 2 plug-in SUV concept. Nissan, Volvo and several others also showcased utility vehicles in Shanghai. Automakers are rushing to take advantage of the crossover craze in China. The market for locally-produced SUVs grew 50 percent in the first quarter, according to IHS Automotive research, which called the show a "launch pad" for new utility vehicles. Even though SUVs are popular, IHS predicts their growth rate will slow, and sedans account for more sales volume in China.

2015 Ford Mustang EcoBoost Review

"It's just a V6 Mustang." That phrase, so often spoken with derision and disdain, has haunted owners of Ford's more affordable and economical pony car since roughly April of 1964. Even after Dearborn finally paid some attention to its entry-level muscle car by eliminating telltale V6 features – the company fit dual exhausts in place of the single-exit pipe in 2011, negating the budget offering's biggest visual giveaway – the car was still hard pressed to shake its reputation as a hairdresser's car and rental fleet queen. For the Mustang's 50th year in service, Ford went back to the drawing board, we think with the distinct goal of eliminating the stigma of the non-V8 Mustang. While the V6 is still being offered (your local Avis and Enterprise lots wouldn't be the same without them), it's best to think of the new, four-cylinder, turbocharged Mustang EcoBoost as the entry-level model. But will the addition of forced induction – from an engine that will see action in the upcoming, enthusiast-centric Focus RS, no less – be enough to appease those pony car fans that believe that only Mustangs with eight cylinders are worthy of the galloping stallion badge? After a week at the helm, we certainly think it is. The new Mustang's looks have been covered ad nauseam. Chances are good that you either love the fastback styling, or you think the original pony car now looks a lot like a Fusion Coupe. We'll ignore the bigger styling remarks for the 2015 Mustang, and instead, focus on what's done right with the EcoBoost model. Like the V6 before it, certain boxes are correctly ticked. Dual exhausts? Check. 18-inch alloys? Check. (Our EcoBoost Premium model even shares its wheels with the base GT). HID headlamps? Check. Up front, there's a surprisingly meaty chin spoiler while the muscular lines of the 'Stang's long hood tie in nicely with the fastback shape, which terminates in a neat rear spoiler. There's even a body-colored diffuser at the back, between the chromed exhaust tips. The bottom line is, unless you're a true Mustang aficionado, you'll be hard pressed to tell the difference between the turbocharged car and its 435-horsepower brother. Simply sitting in the redesigned cabin isn't enough to give the EcoBoost away, either. The leather-trimmed seats (standard on the Premium trim) are cozy and supportive, with plenty of bolstering to help keep both driver and passenger in place while the 'Stang exhibits its newly enhanced cornering abilities.