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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

1914 Ford Model T at Historic Greenfield Village | AutoblogVR

We drive all of the newest and most sophisticated cars, but a 102-year-old Ford is one of our recent favorites. Senior Editor Alex Kierstein headed to historic Greenfield Village in Dearborn, MI, to learn to drive a Model T in the latest AutoblogVR segment. Kierstein picks up the Model T fairly quickly, despite its controls. Though they were designed more than a century ago to be simple and easy to use, driving a Model T is complicated and counter-intuitive to the modern motorist. But by the end of his lesson, Kierstein has it all figured out and is enjoying himself. In our other new segment, Detroit Manufacturing, Senior Editor Greg Migliore showcases the city''s industrial might. He tours a modern Fiat Chrysler factory that churns out Dodge Durangos and Jeep Grand Cherokees and then wanders the ruins of the mythical Packard Plant. There's also some tasty and unexpected twists in this VR episode. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Ford Jeep Automotive History Driving Classics Videos VR Original Video Detroit ford model t tour 360video

Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments