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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

New Chevy ad suggests truck war is alive and well | Autoblog Minute

Senior Editor Greg Migliore discusses Range Rover spy shots, Faraday Future's new executive hire, and the Chevy-Ford truck war. Ferrari Ford SUV Autoblog Minute Videos Original Video transportation faraday future marco mattiacci

2015 Saleen 302 Black Label Mustang unveiled with 730 horsepower

The last time Saleen made these pages it was to report that the firm was out of money. However, just before that announcement, the tuning specialist told us about the three Saleen 302 Mustangs it was developing at three levels - White Label, Yellow Label and Black Label, with those latter two trims to put out 640 horsepower and 565 pound-feet of torque. Well, the Black Label is here - don't let the California Sunset paint fool you - and it's more powerful than planned, with 730 hp and 600 lb-ft blasted out of a 5.0-liter Coyote V8 hooked up to a twin-screw supercharger. Saleen says it's the most powerful, refined, and advanced Mustang it has ever built. Keeping all that power on the road is the increase in downforce that comes from a body that's been extended one inch in front and two inches in the back, and the wing suspended over the decklid. The stock suspension is refitted with Saleen S4 springs, shocks, swaybars and bushings, and the 20-inch wheels on 275-section rubber hide 15-inch dimpled rotors. The interior gets the requisite frills in leather and contrasting stitches, as well as new gauges and badging. It'll take $73,214 to open the door, but just $2,015 to put down a deposit. For more info, check out the press release below. Related Video: 2015 Saleen 302 Black Label Mustang March 15, 2015 -- Earlier this year, Saleen Automotive released their 2015 White and Yellow Label 302 Mustangs to much fanfare. To round out their fleet, Saleen pulled out all the stops and developed one of the best Mustangs to date. This car is set to change the way pony cars are looked at from here on out. At a one-of-a-kind event in Downtown LA, Saleen raised the curtain on the latest pony car out of their Corona, CA headquarters. "Since I started building cars in 1984 my goal has always been to go above and beyond where anybody has been before", said Steve Saleen. "This will by far be the most refined and advanced Mustang we have built to date." With over 30 years of experience in both racing and manufacturing vehicles, it was only a matter of time before Saleen built a Mustang as comprehensive and technologically advanced as the 2015 302 Black Label. Power Saleen combined the reliability and potency of the 5.0L Coyote motor with a twin-screw supercharger. The pair produces the most power from a production Mustang yet at 730 horsepower and 600 lb-ft of torque on 91 octane gas.