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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Recharge Wrap-up: 1st Hyundai Tucson Fuel Cell in Bay Area, Nikola Tesla rally

Enthusiasts in Croatia are celebrating Nikola Tesla with an EV rally. This June, drivers of a wide variety of electric cars will take part in the 2016 Nikola Tesla EV Rally Croatia. The rally takes place over 1,000 kilometers (621 miles) from June 1 to June 5, 2016. It is being billed as "the quietest and most beautiful rally ever." Nikola Tesla would have turned 160 on July 10 of 2016. Check out the invitation video above, and read more at the rally website or on Facebook. Mexico is fining Ford $1.05 million for selling vehicles without proper environmental certifications. Mexico's Federal Attorney for Environmental Protection (PROFEPA) says that the automaker sold some 4,690 vehicles without required compliance certificates related to emissions and noise level regulations. The offending vehicles include 2015 and 2016 models from both Ford and Lincoln. Read more from Automotive News. Hyundai has sold its first Tucson Fuel Cell in Northern California. The hydrogen powered crossover was sold by Capitol Hyundai of San Jose. "Capitol Hyundai is excited to be a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says Capitol Hyundai owner Shaun Del Grande. "Our location in the Bay Area region is Hyundai's first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions where they work and live." Tucson Fuel Cell drivers have accumulated over 1 million emissions-free miles in California since the car went on sale in 2014, preventing over 400 tons of CO2 emissions. Read more in the press release below. CAPITOL HYUNDAI OF SAN JOSE CELEBRATES FIRST FUEL CELL CUSTOMER DELIVERY IN NORTHERN CALIFORNIA First Hyundai Fuel Cell Dealer in Northern California Proudly Delivers its First Fuel Cell amidst a Rapidly Growing Bay Area Hydrogen Infrastructure SAN JOSE, Calif., May 2, 2016 – Capitol Hyundai of San Jose, California, a proud member of the Del Grande Dealer Group, delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today. Capitol Hyundai is the fifth qualified dealer for Hyundai's Tucson Fuel Cell, and the first Hyundai fuel cell dealer in Northern California. Hyundai was the first manufacturer in the U.S. to offer consumers the opportunity to lease a mass-produced fuel cell vehicle, the zero-emissions Tucson Fuel Cell CUV.

Ford nets $5.7B in 2012, $1.6B in fourth quarter

Ford brought in $5.7 billion in net income during 2012, which is around $307 million less than one year prior. Even so, the automaker closed out 2012 with the highest pre-tax profit for a single quarter in nearly 10 years, earning $1.7 billion in the fourth quarter thanks largely to a higher-than-average truck mix in the US. That's a jump of $577 million over 2011. Likewise, that translated into fourth quarter income of $1.6 billion. All told, Ford set a full-year pre-tax profit record in 2012. But that doesn't necessarily mean everything is rosy in the land of the Blue Oval.
Like every other manufacturer, 2012 saw Ford get hammered in the European Union, where a deep economic recession continues to drive down consumer confidence. The automaker lost more than $700 million in Europe, and saw full revenue of $26.6 billion in 2012. That's a decline of $7.2 billion compared to last yea. Ford says the market for new vehicles in Europe has contracted to 13.5 million units, the lowest number in 17 years. You can read the full press release below for more information.