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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2023 BMW M2 revealed, BMW i4 and Mercedes-AMG SL 63 driven | Autoblog Podcast #751

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. In this week's news, we discuss the Jaguar F-Type commemorative 75 model, the reveal of the 2023 BMW M2, as well as the Rivian recall and its repercussions. We talk about the cars we've been driving, including the Ford Mustang Ice White Edition, BMW i4, Mercedes-AMG SL 63 and Lexus RX 500h F-Sport. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #751 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jaguar sends off the F-Type with commemorative 75 model 2023 BMW M2 revealed: Hot and heavy Rivian recalling nearly all 13,000 of its vehicles over steering hazard Cars we're driving 2022 Ford Mustang GT Ice White Edition 2022 BMW i4 2022 Mercedes-AMG SL 63 2023 Lexus RX 500h F-Sport Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

XCAR stages epic drag race between Ford GT40, GT70 and GT

XCAR has put together what it believes is a first - a drag race between Ford's legendary, Le Mans-winning GT40, the more recent GT supercar it inspired and the little-known GT70 rally car. The three mid-engined monsters were all built for very different purposes, and not surprisingly, they come to battle with very different powertrains.
The GT40 is powered by a thumping, naturally aspirated V8. This example, which looks like a Mark IV model, is likely powered by a 7.0-liter engine, although it's not entirely clear how much power it's putting down. The GT70, meanwhile, was Ford's response to the Lancia Stratos. Considering that the Lancia is one of the greatest rally cars in history and many of you are probably just hearing of the GT70 for the first time, you can imagine how much success Ford had with it. Only six were produced before a change in regulations doomed this mid-engined rally car.
The Ford GT, meanwhile, doesn't really need an introduction. 550 horsepower is on offer from a 5.4-liter, supercharged V8, which keeps the GT competitive even against more modern supercars. 60 miles per hour arrives in well under four seconds while the top speed sits at 212 mph. Not bad for a car that went out of production in 2006.