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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford F-100 'Snakebit' shown off by Gene Simmons and Shannon Tweed at SEMA

Ford, along with KISS bassist Gene Simmons and his wife, Shannon Tweed, used SEMA as a backdrop to pull the covers off Snakebit, a 1956 Ford F-100 pickup truck that's been updated with Shelby Mustang-derived styling bits and a 5.4-liter supercharged V8 engine. All 550 horsepower are funneled through a six-speed manual gearbox to the rear wheels.
Underneath the custom bodywork sits a chassis that's been stretched five inches and a bed widened and bedecked with billet machined pieces that are supposed to look like wood. The 20-inch rear and 18-inch front wheels ape those of past Shelby Mustang models. The interior is swathed in two-tone leather with a bench seat designed to look - try to act surprised - like a Shelby Mustang.
Like what you see? Bidding for the truck will take place in 2014 at an unspecified Barrett-Jackson event (we'd assume Scottsdale). Proceeds will be used to help build a children's hospital in Saskatoon, in the province of Saskatchewan, where Ms. Tweed grew up. See the high-res gallery above and the press release down below for more.

2016 Ford F-150 gets propane, CNG conversions

It's a complete mystery if a hybrid Ford F-150 will ever see showrooms, but for buyers looking for an alternative fueling method, Ford has an option ready. For the 2016 model year, the Blue Oval is offering a kit that converts the pickup's 5.0-liter V8 to run on compressed natural gas or propane. The package costs $315 and adds improved valves and valve seats to work with the gaseous fuels. From there, the F-150s go to an upfitter to install the actual fuel tanks, lines, and injectors. Ford estimates this costs $7,500 to $9,500, depending on how much CNG a buyer wants to carry. After the conversion, the tow rating remains the same as running on gasoline, and payload is only reduced by the weight of the system. Ford offered a CNG option on the last-gen F-150's 3.7-liter V6, and sales beat the automaker's forecasts. With the greater grunt available from the V8, the company is expecting the conversion to be even more popular on the new pickups. In times of high fuel prices, CNG models have been a way for fleets to reduce their costs. According to Ford, the average price of natural gas nationwide is $2.11, but it's as low as $1 in some areas. The US Energy Information Administration lists the average for regular gas at $2.57 and diesel at $2.81. Chevrolet and GMC also offer a CNG conversion option on some of their heavy-duty trucks, and Ram does, as well. 2016 F-150 WITH CLASS-EXCLUSIVE COMPRESSED NATURAL GAS, PROPANE CAPABILITY GROWS FORD'S ALTERNATIVE FUEL LEADERSHIP Responding to customer requests, 2016 Ford F-150 with the 5.0-liter V8 engine will offer a gaseous-fuel prep option, making it the only light-duty pickup capable of running on compressed natural gas or propane Ford has sold more than 57,000 vehicles prepped to run on clean, low-cost compressed natural gas and propane – seven times more than all other major U.S. automakers combined – since 2009 Ford has the broadest portfolio of natural gas and propane offerings, including 2016 F-150 and Super Duty trucks, and Transit and Transit Connect vans and wagons Ford Qualified Vehicle Modifiers offer a wide variety of CNG options to help customers find the best, most cost-effective solution to their diverse operating needs Ford, America's truck leader, will offer the 2016 F-150 with an available gaseous-fuel prep package that enables 5.0-liter V8-powered models to run on clean, low-cost compressed natural gas or propane, making Ford the only manufacturer of a CNG/propane-capable half-ton pickup.