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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Recharge Wrap-up: Ford Transit hybrid conversion, PlugShare updates app

A new report quantifies China's growing vehicle scrapping industry. With major growth in vehicle ownership since 2000, China is expecting its first scrappage peak this year. In 2013, China's scrappage rate was four percent, around two to four percent below other developed countries. However, more and more organizations are being certified to dismantle and recycle vehicles. With 9 to 12 million vehicles reaching end of life in 2015, and 12 to 16 million by 2020, recycling and remanufacturing parts could be a significant industry in China - as much as $32 billion this year. Read more in the release from ReportBuyer. PlugShare has updated its mobile app with a new interface and features. The EV charger locator service's most important new feature is a trip planner, which shows charging stations within five miles of the specified route (that range is expected to become adjustable with future updates). Other new features include a local charging activity viewer, bookmarks, messaging, leaderboards, a customizable user profile, and new search options. Users can now specify specific plug types or charging networks in their search for charging options. Check out the rundown of the updated app at Green Car Reports. XL Hybrids has created a hybrid system for the Ford Transit. The conversion company has adapted its XL3 Hybrid Electric Drive System for Ford's popular van, allowing for better fuel economy and low-end torque. The system works with model year 2015 and 2016 cargo and passenger versions of the Ford Transit, powered by either the 3.7-liter or the 3.5-liter EcoBoost engine, regardless of the wheelbase or roof height. It can improve fuel economy and CO2 emissions by about 20 percent. Vans with the XL3 system installed retain their factory warranty, and the hybrid system comes with a three-year, 75,000-mile warranty from XL Hybrids. Read more in the press release below. XL Hybrids Introduces the First Hybrid Electric Ford Transit Van for the North American Market The XL3 Hybrid Electric Drive System to be compatible with MY2015 and MY2016 Ford Transit cargo vans and passenger wagons BOSTON--(BUSINESS WIRE)--XL Hybrids, Inc., the leader in fleet electrification solutions for commercial and municipal fleets, today announced its XL3 Hybrid Electric Drive System has now been adapted for the Ford Transit van – the first hybrid electric Transit van for the North American market.

Autoblog Minute: VW Emissions Scandal, New Ford Super-Duty

We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has been dominating the news cycle, as Matthias Muller is named CEO of the embattled automaker. Autoblog's Senior editor Greg Migliore reports on the recap edition of Autoblog Minute. Show full video transcript text [00:00:00] We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has dominated the news cycle as Matthias Muller is named CEO of the embattled automaker. I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. Super Duty is new for 2017. Our first look at these heavy duty trucks showed increased cab space for passengers, and [00:00:30] a lighter aluminum frame. Ford insists these changes will provide customers with increased towing capacity and fuel efficiency. The all-new Super Duty will be built at Ford's Kentucky Truck Plant, and it goes on sale in late 2016. Now, in case you missed it Volkswagen is under fire for gaming EPA emissions testing. A massive government recall is in the works and the world's top-selling automaker is looking at significant losses in both car sales and its stock value. On top of losing billions of dollars, Volkswagen is also facing [00:01:00] legal issues. And this week we saw Martin Winterkorn step down as CEO of Volkswagen Group. These changes mark just the beginning of VW's arduous process of rebuilding consumer trust. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, plus some added insight on the Buick Cascada and its pricing strategy. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.