1993 Ford Mustang Lx Ssp 5.0 on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford Shelby GT350 shows off HUD shift light [w/video]

We're getting pretty geeked about the upcoming Ford Shelby GT350 as Ford continues the slow trickle of news about the upcoming Mustang track beast. To review: 526 horspower, optional carbon-fiber wheels, and a wicked exhaust note from the flat-plane crank V8. And the latest piece is a programmable shift light that projects onto the windshield The head-up display, officially called Performance Shift Light Indicator, throws a line of amber lights in front of the driver's line of sight. Chevrolet uses a similar system on Camaro and Corvette models with an optional head-up display. While the GM HUD offers additional information like vehicle speed and a tachometer, the Ford system is more customizable. Depending on which of three modes, the lights flash in different patterns: Tach mode moves left to right, Track mode moves from the outside to the end until it makes a solid line, and Drag mode flashes all the light when the rpm limit is his. On the Shelby, the Performance Shift Light Indicator settings are programmed through menus in the instrument cluster's multifunction display. Stay tuned for more GT350 news next week, and check out the full press release below. View 6 Photos Ford Shelby GT350 Gets Racing-Inspired Customizable Shift Light Indicator to Help Drivers Optimize Track Time • Shelby GT350® Mustang features Performance Shift Light Indicator display with Track, Tach and Drag mode • Performance Shift Light Indicator provides the benefits of a shift light while allowing drivers to keep their eyes on the track at all times • Heads-up shift light was developed by reimagining existing hardware and is standard on all-new Shelby GT350 and Shelby® GT350R DEARBORN, Mich., July 23, 2015 – When driving the high-revving, 526-horsepower Shelby GT350® Mustang, drivers would do best to keep eyes on the road. So that's where Ford put the Performance Shift Light Indicator. For decades, race drivers have used shift lights that signal the perfect engine speed for the shift point for maximum acceleration and lower lap times during the intensity of on-track driving. Shift lights allow drivers to concentrate on the road in front of them rather than watching a tachometer. However, most shift lights either obscure the forward field of view or are located low in the instrument cluster where the driver must look down to see it. The Performance Shift Light Indicator is a heads-up display located in front of the driver.

Bomb threat closes Ford Romeo Engine Plant [UPDATE]

UPDATE: Ford has released the following statement about what's happening at the factory: "The Ford Romeo Engine Plant was reopened at 12:47 PM after law enforcement investigated and cleared the site. The afternoon and evening shifts are expected to report at their usual start times. Further questions on the investigation by law enforcement can be directed to the Romeo Police Department." Due to a bomb threat, Ford has evacuated its Romeo Engine Plant, and law enforcement is on the scene. According to the Detroit News, police with bomb-sniffing dogs are searching the building, which covers over 2 million square feet. Ford spokesperson Mike Moran wouldn't disclose to Autoblog how the threat was received but said that it came in between 7:00 a.m. and 7:30 a.m. Eastern on July 30. "The day shift was sent home," he said. According to the Detroit News, the second shift was also asked not to come in. About 500 people work at the plant, Moran indicated. At this time, Moran said that there hadn't yet been an update from law enforcement whether anything had been found in their search. The Romeo Police Department confirms to Autoblog that it's handling the investigation. However, the authorities wouldn't comment further about what is happening at the plant at this time. Related Video: