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Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Android Auto to add vehicle-integrated EV route planner for Google Maps

Google just dropped all of its CES news, and there are a whole lot of new features for Android Auto and vehicles with Google Built-In infotainment systems to parse through. Starting with Android Auto, electric vehicles will have much deeper integration with Google Maps when you’re navigating. Google Maps will know your current state of charge, predict a state of charge level for your destination, suggest charging stops along the way for the most efficient route and even tell you how long each charge stop will take depending on your vehicle. ThatÂ’s a level of integration we havenÂ’t seen before from using Android Auto in an EV and should make route planning a much more streamlined process. Of course, the caveat here is that Google will need to work with the manufacturers to have access to the kind of vehicle data required to make such a holistic EV navigation system work without hiccups. Google says that the feature will be rolling out to both the Ford Mustang Mach-E and F-150 Lightning “in the coming months, with others to follow.” WeÂ’ll be impatiently waiting to try it out. As for Google Built-In news, Google says that as of today, youÂ’ll be able to send a trip that youÂ’ve planned on your phone to your car via the Google Maps app. Despite Google Maps being the native navigation system for many cars these days, itÂ’s still easier to plan a multi-destination route on your phone than tapping through the motions on the carÂ’s screen, but should no longer be an issue with this update. Additional apps are coming online in the Google Play Store that you can download to your car, too. Volvo and Polestar cars will be able to download the Google Chrome browser later this year so you can browse the web directly from your infotainment system. Both PBS Kids and Crunchyroll are being added for your streaming convenience (while charging or parked), and The Weather Channel app is available, too. ThatÂ’s all Google revealed today, but it also hinted that Digital car key support will be expanding support to more vehicles and more Android phones in the future. Plus, it says even more OEMs will continue to launch infotainment systems with Google Built-In. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green CES Ford Volvo Technology Infotainment Smartphone Truck Crossover Electric Luxury Performance Polestar