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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

How the Ford F-150 SVT Raptor became a reality

The camouflaged Ford F-150 SVT Raptor prototype captured above blazing its way across the desert during a test run left company engineers giggling in amazement, reveals Jamal Hameedi in a new Autoweek video. Ford's global performance vehicle chief engineer, accompanied by senior exterior designer Bruce Williams, sat down with the publication to discuss the concept and development of the automaker's super off-road F-150.
Designing a high-performance pickup in 2008, right when the cost of gasoline was going through the roof, seemed insane at the time, but the team pushed forward with the innovative vehicle regardless. The interview includes plenty of Ford B-roll footage as visual candy, and the conversations include discussions about exterior design, ride comfort, anti-lock brake tuning, suspension engineering, weight reduction and why it was necessary to make the Raptor visually different than Ford's standard F-150. The model's origin story is very interesting, and you can learn more about it by watching the video below.

2021 Ford Raptor vs Ram TRX Specs Compared

Hopefully by now you've had a chance to read our thorough 2021 Ford F-150 Raptor review. If not, check it out, 'cause you'll find a lot more detail and expertise than normal (for Autoblog or anywhere) thanks to Dan Edmunds' vast engineering and off-roading background. If you want all the dirt on the Raptor, pun intended, that's where to turn. If you just want to gaze at the specs, however, and wonder how they compare to the old Raptor or to the Ram TRX, check out the chart below. There you will find dimensions, clearances, angles, weights, capacities, engine output and fuel economy for the 2021 Raptor with both 35-inch and 37-inch tires. As Dan explains in his first drive, there's actually more going on there than just tire sizes. You'll find the same specs for the outgoing second-generation Raptor plus the 2021 Ram 1500 TRX and the less extreme Ram Rebel trim level in the chart, too.  Other reviews and deep dives about the F-150 and TRX 2021 Ram 1500 TRX First Drive Review Our review of the Raptor's chief competitor, the mighty TRX. That just sounds like we're talking about Jurassic Park.    2021 Ram TRX Suspension Deep Dive and RTI ramp test Follow along with engineer Dan Edmunds as he takes you under the TRX and explains everything there is to know about its suspension -- and how it's able to do what it does.    2021 Ford F-150 Full-Line Review   2021 Ford F-150 Suspension Deep Dive It's a totally different F-150 flavor to be sure, but even the volume-selling XLT received a lot of work for 2021. Dan Edmunds takes you underneath the truck to show you what's different and what difference it makes.    Photo Galleries of Each Truck 2021 Ford F-150 Raptor 2021 Ford F-150 Raptor View 16 Photos   2021 Ram 1500 TRX 2021 Ram 1500 TRX front 3/4 in motion View 53 Photos   Ram 1500 Rebel 2019 Ram 1500 Rebel View 42 Photos   Second-Generation Ford Raptor 2019 Ford F-150 Raptor View 37 Photos