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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2016 Ford Focus RS leaps to 62 in 4.7 seconds, starts at $36,605

We don't have to wait for the numbers to leak onto Ford's website again because the Blue Oval is now officially confirming that starting price of the 2016 Focus RS at $36,605 in the US, which includes $875 for destination. That money buys quite a quick hot hatch too – the RS with at least 345 horsepower can sprint to 62 miles per hour in mere 4.7 seconds and eventually reach a top speed of 165 mph. The 4.7-second blast bests the 0-60 times from lower-powered competitors like the Subaru WRX STI (5.1 seconds) and the Volkswagen Golf R (4.9 seconds). A few high-horsepower Europeans could outrun it, though, including the newly upgraded 2016 Mercedes-Benz CLA45 AMG (4.1 seconds) and Audi RS3 (4.3 seconds to 62 mph). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A combination of launch control, all-wheel drive, and torque vectoring at the rear axle might make that quick acceleration consistently achievable, too. Drivers just select the option from a menu, put the hot hatch into first gear, floor the gas pedal, and let off the clutch. The car rockets away, and a shift light on the instrument cluster illuminates at 5,900 rpm. It starts blinking at the 6,800 rpm redline. We just need to get through the winter to see which car wins in a real-world drag race. The Focus RS is being built in Saarlouis, Germany, and the first North American deliveries are expected in the spring of 2016. Ford isn't talking options yet, but the previous leak suggests things like navigation, leather seats, a sunroof, and 19-inch wheels with Michelin Pilot Sport Cup tires will be available. Related Video: FORD'S ALL-NEW FOCUS RS SPRINTS TO 62 MPH IN 4.7 SECONDS AND HITS 165 MPH All-new 2016 Ford Focus RS sprints from 0-62 mph in 4.7 seconds and reaches a maximum speed of 165 mph Fastest-ever Ford RS model will start at $36,605 featuring Ford Performance All-Wheel Drive and a projected 350 horsepower and 350 lb.-ft. of torque from its 2.3-liter EcoBoost® engine Innovative Focus RS offers drive modes – including industry-first drift mode – along with launch control; customer deliveries of high-performance hatchback start in North America in spring 2016 DEARBORN, Mich., Sept. 16, 2015 – Ford Motor Company's all-new Focus RS will sprint from 0-62 mph in 4.7 seconds – making the high-performance hatchback the fastest-accelerating RS model yet.

Ford, GM still doing new business with Takata amidst airbag crisis

Lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. You might expect automakers to be fleeing any connection with beleaguered supplier Takata in the wake of the company's exploding airbag inflator crisis. After all, with a Senate hearing, pending lawsuit, plummeting stock value and demand for a national recall, the tier-one supplier isn't at its strongest right now. However, years of cooperation mean that automakers are standing by Takata, and necessity may be playing a role, as well. About 39 percent of Takata's business comes from airbags, and seatbelts make up another significant chunk of the operation too, says Bloomberg. The long-term relationships and lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. "Takata has so much product breadth that I don't really see that they could just disappear," said AutoPacific analyst Dave Sullivan to Bloomberg. For example, Takata helped develop the unique front center airbag with General Motors in models like the Chevrolet Traverse and Buick Enclave. Outside of safety tech, it is also a partner with Ford on the adaptive steering system available on the upcoming 2015 Edge. These long-lasting partnerships make change difficult now that there's a problem. According to Reuters, automakers claim it would take a year or longer to set up with a different supplier for replacement airbag inflators. Switching to a completely different part for the repairs might not be a viable option either, because of the engineering time needed. BMW is taking action, though. According to Reuters, the Bavarian brand is working with the supplier to move inflator production from Monclova, Mexico, to a Takata factory in Freiburg, Germany. The Mexican plant may be the source of some of the faulty parts. News Source: Bloomberg, ReutersImage Credit: Jens Meyer / AP Photo BMW Ford GM Safety Takata airbag recall