11 Mustang Gt, 5.0l V8, Manual, Leather, Alloys, Sync, Clean! on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Find out if the Ford Fiesta ST can match Europe's latest hot hatches

The V8 grunt of the Mustang has defined Ford performance cars in the US for the last 50 years, but in Europe, the Blue Oval has nearly as a long history of building some of the best hot hatches on the market with the Fiesta, Escort and later the Focus. The latest Fiesta ST has just hit the roads on both sides of the pond and has been enthusiastically received thanks to its combination of a peppy, turbocharged engine and hatchback utility.
However, Europe is getting a bumper crop of hot hatches at the moment, including the forthcoming, third-generation Mini Cooper S. Should Ford have waited to launch the ST until it knew how the competition performed? That's the answer that Xcar is after in its latest video, and it took the Fiesta to the track and some very misty, Welsh roads to find out. Scroll down to find out whether the ST stacks up.

How the 2015 Ford Mustang will save your knees

The 2015 Mustang is one of the most hotly anticipated vehicles of the moment, and Ford continues to leak out interesting little details about its newest pony car. The latest info doesn't have anything to do with its quarter-mile time or handling, but if any of that goes drastically wrong, the innovative new glovebox-mounted airbag may prevent passengers from knee injuries.
All variants of the 2015 Mustang get the active knee airbag as standard, and it's the first vehicle in Ford's lineup to receive the system. The setup is actually quite simple and ingenious. The glovebox is made from a plastic outer panel that is attached to the inner door. Sandwiched between them is this new injection-molded plastic bladder that folds flat when in use. If the passenger-side airbag deploys, the system springs into action to act as a cushion for your knees. Compared to a traditional knee airbag that has to fully inflate, this arrangement is 65 percent lighter and can use a 75 percent smaller inflator. It's also basically invisible when you look at the glovebox door.
Ford spokesperson Ed Saenz declined to tell Autoblog whether the system will appear in other vehicles in the Blue Oval's lineup but said, "We're considering other applications." Provided it's effective, the approach seems too simple not to make its way to other products. Scroll down to watch a video showing how the glovebox-mounted knee airbag works.