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Autoblog Minute: Trump blasts Ford in visit to Michigan

Donald Trump takes a shot at Ford's outsourcing practices in his most recent visit to Michigan. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Donald Trump takes a shot at Ford's outsourcing practices in his most recent visit to Michigan. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Presidential hopeful Donald Trump visited Birch Run, Michigan for a rally, and amidst talk of immigration and international trade, the GOP front runner discussed Ford's plan to build a manufacturing plant in Mexico: [00:00:30] [WXYZ NEWS CLIP] Autoblog reached out to Ford for comment. The Dearborn-based automaker offered this statement in response: "We are committed to leveraging our global manufacturing footprint and will continue to invest where it makes the best sense for our business. We are proud that we have invested $6.2 billion in our U.S. plants since 2011 and hired nearly 25,000 U.S. employees. [00:01:00] Overall, 80 percent of our North American investment annually is in the U.S., and 97 percent of our North American engineering is conducted in the U.S." As automakers compete in an increasingly global marketplace, debate around outsourcing is sure to remain a hot political topic. For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Ford opens research center in Silicon Valley

These days, the software running a vehicle's myriad of electronic systems seems to be getting nearly as much development focus from automakers as the traditional mechanical parts that keep a car going. Constantly improving that technology requires a lot of experimentation, though, and Ford is expanding its presence in Silicon Valley with the just-opened Research and Innovation Center Palo Alto to make that progress possible. Ford opened its first office in the country's technological hub in 2012 to draw talent and devise ways to deal with vast amounts of sensor data. Apparently, setting up shop in Silicon Valley was deemed a success because the Blue Oval decided to create this new lab in the Stanford Research Park to focus on five areas: connectivity, mobility, autonomous vehicles, customer experience and analytics. Among the center's potential projects, Ford is hoping to develop better natural speech recognition, which is absolutely vital for improving infotainment systems. Assuming the tech eventually works well enough, your voice might even be used to adjust a vehicle's power seats, according to the automaker. The Blue Oval is also letting engineers from Stanford University test autonomous driving algorithms on a self-driving version of the Fusion. In a smaller stakes venture, researchers are working to get a Nest smart thermometer to automatically adjust the temperature at home depending on if an owner's vehicle is leaving or coming back. To really show that its serious about these ventures, Ford hired Dragos Maciuca away from Apple as the center's technical leader. The automaker also wants to have 125 researchers at work there by the end of the year.

Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car