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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

Ford driving Alaskan maniac rams toddler-carrying SUV

A couple from Anchorage had a frightening traffic encounter when they were followed and repeatedly rammed by a stranger in a pickup truck. Grace Bernert, her boyfriend, and his two-year-old daughter were returning home from a trip to downtown Anchorage when they noticed a blue, 2001 Ford F-150 following closely behind them. "The guy was so close, we couldn't see his headlights," Bernert told KTVA. Bernert, who was riding shotgun, pulled out her phone to record the truck when it struck the rear end of their Acura SUV. That's when she called 911. Bernert's boyfriend tried to lose the F-150 in the Sullivan Arena parking lot, then drove to a local Ford dealer's parking lot where he drove through a maze of new Ford pickups in an attempt to shake their assailant. "We started doing circles around the brand new Fords because we thought the truck wouldn't be able to turn as fast as we would," said Bernert. "We were right, but the guy didn't care. He just kept hitting the new fords and backing up, coming after us." The truck continued to follow them, ramming the Acura again and again. Bernert estimates that F-150 driver struck their SUV between five and seven times, and hit numerous new trucks in the dealership parking lot. Eventually, they ducked into a nearby neighborhood where they managed to lose the F-150 and called 911. Bernert told KTVA that she believes they were targeted but doesn't know why. "The guy was either some random sick person who didn't care, or somebody who knew us and didn't care there was a kid in the car," she said. Anchorage Police arrived shortly after the couple escaped the F-150 and filed a report about the incident. They are currently investigating. Recent Video: