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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Is this the 2017 Ford Fusion?

Thanks to the sharp eyes of an anonymous tipster, you're looking at what may very well be the 2017 Ford Fusion. We know Ford's midsize sedan is in line for a makeover, and judging by the spy shots we've already seen, the somewhat blurry photo above matches what we're expecting to see. Styling updates won't be major, which is probably wise considering how well-received the current car's overall look was when it debuted as a 2013 model. The most immediately obvious styling tweak is a more taut fascia, with a grille that's pulled wider and pointier than the current Fusion. A shapely pair of headlights flank that new grille, and at the lower corners, angular new blades that may or may not house driving lights are new decorations to the Fusion's face. We don't see any changes to the car's bodysides, and with just one angle to dissect, we'll just have to guess at what the next Fusion will look like from the rear. Take a good look at the image above and let us know what you think. Is this indeed the 2017 Ford Fusion, and if so, is it a step in the right direction? Related Video: News Source: Ford (PDF link) Design/Style Ford Sedan

2013 Ford Fusion Hybrid

Your Mileage May Vary
As difficult as it is to write this, I was actually excited about the 2013 Ford Fusion Hybrid. With the beautiful looks of the newest midsize fighter from Ford and a fuel economy estimate capable of shaming even the stalwart Camry Hybrid, the battery-augmented four-door seemed like a recipe for unabashed success. But appearances love nothing more than swapping our boundless enthusiasm for cold platters of disappointment. The 2013 Fusion Hybrid gets hobbled right out of the gate with a lofty price tag, and real-world driving keeps the sedan from even approaching those EPA figures.
With so many excellent midsize hybrids on the market, is there any reason to consider the newest Fusion Hybrid? Are sharp aesthetics, a well-executed interior and capable driving dynamics enough to overcome the machine's shortfalls? Not from where I'm standing.