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Ford recalling nearly 5,700 2014 F-150s for power steering issue

Ford is recalling 5,675 of its 2014 F-150 pickups over an issue with the electric power steering system. There haven't been any injuries or accidents due to the issue.
Ford spokesman Mike Levine told Autoblog that the "electric power-assisted steering and motor position sensor gear were incorrectly installed by a supplier," leading to the recall.
While the recall is larger on the surface, it's important to note that only 260 trucks have been delivered to customers. The remaining pickups are currently en route to dealers. The affected vehicles were manufactured between May 26 and June 19.

Ford offering $10,000 in incentives for new F-150

Not two months ago, Ford posted lower-than-expected first quarter earnings partly because of production issues with the new F-150, but raised the year's profit outlook thinking the production issues were over. A month later we got word of more manufacturing problems due to a shortage of frames, leaving the company unable to fulfill demand. The problems not only ate into Ford's bottom line, but also its market share, since the F-Series truck has been the best-selling vehicle for the past 33 years. Inventory still isn't where Ford wants it, and won't be until the end of September. The pipeline is stocked enough, however, that Bloomberg reports The Blue Oval is putting up to $10,029 on the hood in some parts of the country, and only on certain trims, as a way to stay competitive with rival truck makers. Ford lost 100,000 units of production during the changeover of the two plants that build it. The frame shortage compounds that, which has led to F-150 sales that are down 2.4 percent through the first half of the year. F-150 market share in June 2014 was 33 percent, this June it was 28 percent. Meanwhile, sales over at General Motors and Ram are climbing - Chevrolet Silverado sales were up 18 percent year-on-year in June. Ford said its incentive spending on the F-150 is down overall this year, and its average transaction price of $44,100 remains the highest in the segment. Still, it will look forward to solid footing to take on rivals. Related Video:

Ford sued by Versata over alleged software trade secret theft

Automakers are routinely subject to intellectual property and patent disputes, whether over design similarities or pieces of tech. Ford is now facing a lawsuit for alleged IP theft over a piece of software from a company called Versata, and the business wants $1 billion from the Blue Oval for the violation. With such huge amount of money at stake, the legal situation is already getting complicated. According to The Detroit Free Press, Versata's software is designed to help automakers improve product development by making sure all of a car's countless components work together. The company and Ford had a contract for the system for many years, and they were negotiating an extension at the end of 2014. However, the deal fell through, and the Blue Oval ended the two business' arrangement. Making the legal situation especially tricky is that Ford developed and patented its own software for the same task. The automaker then filed a lawsuit in Michigan to have the court check whether the program violated Versata's IP, according to The Detroit Free Press. Later, the software company registered a lawsuit in Texas and alleged the Blue Oval stole proprietary code. Versata has asked for an injunction against Ford and restitution. "Ford's patented software does not use or infringe any Versata intellectual property and Versata has provided no basis for their claims against us," the automaker said in a statement to Autoblog. "We are confident that we will ultimately prevail in this case and we look forward to the opportunity to present our evidence at trial." With both sides in dispute, that leaves Ford pushing for a hearing in Michigan and Versata for Texas. According to The Detroit Free Press, it could be at least a year before a trial, if not longer. Of course in the meantime, the two sides could conceivably reach a settlement, and the whole issue would disappear.