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Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

2015 Ford F-150's aluminum body not expected to hurt resale value

A cloud of skepticism has hung over the 2015 Ford F-150 since even before it went on sale. The issue had nothing to do with the truck's capabilities but instead over reservations about the switch to aluminum body panels. The change helped shed about 700 pounds off the scales, but the lighter metal also came with the potential for higher repair costs. Edmunds even recently whacked its pickup with a hammer just to find out how much it would cost. However, this might not be a problem, because the latest calculations indicate resale value for the new F-150 is on the rise. The residual experts at ALG estimate that the 2015 F-150 is going to hold 58 percent of its value over the next three years, versus 52 percent for the 2014 model, according to Bloomberg. That figure also gives the Ford the highest forecasted resale value among American fullsize pickups. The 2015 Toyota Tundra leads the segment by holding 63 percent. Meanwhile, the 2015 Chevrolet Silverado and GMC Sierra both come in with 51 percent, and the Ram 1500 holds 46 percent. Finally, the 2015 Nissan Titan comes in at 42 percent. The researchers believe that the improvement in fuel economy for the 2015 F-150 at up to 26 miles per gallon highway offsets higher body repair costs. "We are giving credit for the aluminum construction in the fuel efficiency we're seeing," Eric Lyman, ALG vice president of industry insights, said to Bloomberg. "We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum." Ford has long-been preparing for the switch to aluminum. The company purposefully designed the body sections to make repairs easier, and it also partially subsidized dealers' investments for new equipment to do the work. Related Video:

Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.