1929 Ford Model A on 2040-cars

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2015 Ford Focus sedan shows its fresh face in New York

That handsome fellow you see above is the 2015 Ford Focus sedan. We liked the looks of the 2014 Focus, and the updates for 2015 only improve things to our eyes, with the adoption of the Aston Martin-inspired grille that has been permeating Ford's lineup these last few years. Sweeping, slightly bulbous headlamps join a revised, more demure lower grille opening to round out the styling updates up front. The rest of the car's look is just slightly massaged, including new taillamp clusters that look much like they did last year.
New for 2015 is the availability of Ford's 1.0-liter three-cylinder EcoBoost engine, mated exclusively to a six-speed manual transmission. There's also a new SE Sport Package that adds more aggressive suspension tuning, paddle shifters (when equipped with Ford's six-speed dual-clutch automatic) and a few body kit bits and pieces. Rounding out the mechanical changes are an updated electronic steering rack that promises better feel, suspension tweaks to make the ride more comfortable and some software updates designed to make the dual-clutch gearbox better behave itself.
In addition, inside there are a few interior upgrades, as well as some added comfort and safety tech that includes available blind-spot detection and lane-keeping assist, along with other more incremental changes that all add up to a better vehicle. We suggest you check out the official press release below for all the details, but not before scrolling through our image gallery of live shots above.

Rare Ford Mustang ASC McLaren is a piece of '80s history

You can't blame the dealer for advertising this oddball convertible as a "Ford Mustang McLaren." The name certainly rolls off the tongue better than "Ford Mustang ASC McLaren," and it makes the car sound a whole lot more appealing. However, without the 'ASC' in there, you don't get the full picture. And when it comes to the world of strange automotive collaborations—particularly those of the 80s—you most definitely want the full picture. ASC McLaren Mustangs were the result of fortuitous timing, and a project that was already underway between the American Sunroof Company and McLaren (no, not that McLaren). Detroit custom car builder Peter Muscat brought the idea of a Mustang with a tonneau cover to ASC after chopping the top off a Fox body on his own, and in turn ASC founder Heinz Pretcher brought the concept to Ford. Big blue was already in the midst of relaunching a Mustang convertible, which had been absent from the lineup for 10 years, so initially it was the Mercury Capri that got the ASC/McLaren treatment. The result was a car that was more expensive than a Mustang GT, and coupled with declining sales of the Capri overall, the car was discontinued in 1986, paving the way for the ASC McLaren Mustang you see here on eBay. With the change over to the Mustang as their platform for modification in 1987, ASC McLaren were given the opportunity to create something notable. Customizing the Capri was one thing, but the Mustang name carries with it iconic status. So what did ASC McLaren do with their chance to leave their mark on automotive history? They gave the car some visual modifications, both inside and out, but like the Capri, left the powertrain untouched. Also like the Capri, the cars still ended up costing more than $20,000. Between the high price, the economic woes of the late 80s, and disputes between Muscat and Pretcher, the ASC McLaren Mustangs were no more by 1990. During the three year run, 1,806 ASC McLaren conversions were completed, making them quite rare, especially low mileage examples like this one. The 5.0 V8s are known for being stout engines, capable of handling serious modification, and logging lots of miles, so there are no concerns there. The 5-speed Borg-Warner transmission that came in all Mustang GTs is also known for being a durable unit, the '87-'90 versions especially so. The main concern here would be the life the car has lived, and more importantly where it has lived.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.