1928 Ford Model A 2dr Sedan on 2040-cars

Auto blog

Apollo Edition Mustang is a moonshot for charity

By putting a man on the moon, the Apollo Program stands as one of the greatest engineering achievements in human history. Ford is paying tribute to that massive triumph with the company's latest one-off Mustang for the charity auction at EAA AirVenure in Oshkosh, WI, on July 23. This Apollo Edition 'Stang is probably never leaving Earth's atmosphere, but it's going to shoot like a rocket down the road. The Apollo Edition starts as a 2015 Mustang GT, but project manager Melvin Betancourt from Ford Design comprehensively overhauls the pony car. The exterior is finished in a handsome mix of black and white, and the coupe also shows off some serious patriotism with the Stars and Stripes adorning the outside. In an especially clever touch, orange LEDs underneath are meant to make the bottom look like its heating up under re-entry. Inside, the leather upholstery gets upgraded with embroidery inspired by the Apollo Program. Whether trying to launch into space or go quicker through the quarter mile, weight is the enemy, and power is crucial. The Apollo Edition boasts carbon fiber parts for the rear diffuser, side sills, and some trim. The 5.0-liter V8 also gets a Ford Performance supercharger to take output to 627 horsepower and 540 pound-feet of torque. A set of six-piston Brembo calipers should help slow this rocket down, and 21-inch custom wheels add some style. "With this year's stunning Apollo Edition Mustang, we salute that spirit of American ingenuity with the quintessential American automobile – Ford Mustang." Edsel B. Ford II said in the special model's announcement. The coupe is the Blue Oval's eighth charity car to support the Experimental Aircraft Association. The seven before it have raised nearly $3 million for the group's work to get young people interested in flying. Related Video: FORD ANNOUNCES APOLLO EDITION MUSTANG TO CELEBRATE INNOVATION AND INSPIRATION OF APOLLO MISSIONS U.S. Apollo spaceflight program inspires one-of-a-kind 2015 Ford Mustang to be donated and sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin Donation and sale will benefit EAA youth aviation education programs, including Young Eagles Unique Ford vehicles have raised nearly $3 million for EAA youth aviation programs, including Young Eagles As far as special edition Mustangs go, this one is out of this world.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2013 Ford C-Max Hybrid

No Prius Killer
As much as we enthusiasts like to rail on the lowly Toyota Prius as the harbinger of death for all we hold dear, there's no denying the machine's absolute and interminable grip on the hybrid hatchback market in the United States. Toyota has so thoroughly sunk its teeth into the segment that you can clearly hear the automaker's incisors clacking against one another with the conclusion of each financial quarter. And there's little wonder why. Buyers can plop down less than $25,000 and have a runabout that can return up to an estimated 51 miles per gallon in the city, leaving every other entry on the market with precious little gristle to gnaw on.
Enter the 2013 Ford C-Max Hybrid. With its claimed 47 mpg combined, the funky little hatch from Europe already falls behind the 48 mpg city offered by the Prius, but that marginal sacrifice in fuel economy could be a small price to pay for buyers who want a credible alternative to the stalwart Toyota. Unfortunately, like the Fusion Hybrid, the C-Max Hybrid had trouble even approaching its Environmental Protection Agency estimates during our time with the car.