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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

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Ford's Explorer-based Police Interceptor to get 365-hp EcoBoost option

Speeders beware, the police are going to be getting quite a bit faster. Ford has just announced that it will be offering its 3.5-liter, twin-turbocharged, EcoBoost V6 in the Explorer Police Interceptor. The new engine will be joining the existing 3.7-liter V6. The 365-horsepower, 350-pound-foot mill should be familiar to consumers as the powerplant that's found in the Ford Taurus SHO (and its LEO equivalent, the Taurus Police Interceptor) and the Ford Explorer Sport. It should also provide quite a kick in the pants to officers used to the naturally aspirated 3.7 and its 304 ponies and 279 pound-feet of torque.
The move to the more potent powerplant was born out of all the equipment officers need to carry on a day-to-day basis. These days, there's so much stuff that police need on a regular basis, that there's a genuine market for a faster Police Interceptor Utility, as it's known officially. The Explorer-based cruiser has already accounted for 68 percent of Ford's LEO sales in 2013, and that's with just the 3.7, and we'd only expect that number to increase once the twin-turbo, 3.5-liter V6 is available. Ford won't offer up any indication of what the take rate will be on the new engine, but we're guessing it'll be fairly high.
The success of the Explorer PI couldn't have come at a better time for Ford. The decision to end Crown Victoria production was not a popular one with police, and combined with Chevrolet and Dodge diving into the LEO market feet first, Ford hasn't been performing as well as it's wanted to. The Explorer has been helping it turn around, though. And with the inclusion of the EcoBoost, Ford also has a legit competitor for the Chevrolet Tahoe on the big utility side of the police market.