2014 Ford Fusion Se on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2016 Ford Focus RS shows up in Geneva, still bound for America [w/video]

Representing the super-hot hatchback movement at the 2015 Geneva Motor Show, we have the 2015 Ford Focus RS, the third-generation to wear the performance-focused designation. Bound for America for the first time, it's fair to say we're darn excited for the Focus RS and its 2.3-liter, turbocharged four-cylinder. With at least 315 horsepower under the hood and the long-awaited inclusion of an all-wheel-drive system, there's little arguing that the RS will be seriously quick off the line. It should be darn good through the bends, too. The all-wheel-drive system packs a Dynamic Torque Vectoring Control system that sends up to 70 percent of the power to the rear axle. On top of the AWD's torque vectoring ability, the Focus RS adds a brake-based torque vectoring system, which transfers power laterally, as needed. Michelin Pilot Sport Cup 2 tires should only help keep the RS glued to the tarmac. A three-pedal setup is the sole transmission option, which should delight purists. According to Ford, both the clutch and the trans itself have been bolstered to handle the 2.3-liter's power. Ford also comprehensively upgraded the looks of the Focus RS relative to the lesser Focus ST. Its enormous rear wing and the back bumper's rear diffuser complement the car's menacing face. The ST's center-exit exhaust has been ditched for a meaty set of pipes, while the car on display in Geneva shows off a different set of alloys than what we saw during the car's original debut. Check out our full gallery of live photos of this hot Ford, available up top. And be sure to check out our Short Cut of the new hot hatch by scrolling down. All-New Ford Focus RS; High-Performance Hatch with Innovative All-Wheel Drive Set for U.S. Debut - Third-generation Ford Focus RS will be available in major markets around the world and for the first time in the United States; Focus RS follows the reveal last month of the new Ford GT supercar – a new era of Ford performance that will deliver 12 new vehicles by 2020 - All-new Ford Performance All-Wheel Drive with Dynamic Torque Vectoring Control paired with a powerful 2.3-liter EcoBoost® four-cylinder engine will provide impressive performance - Aggressive, functional design inside and out makes Focus RS the most powerful production Focus ever, with highly capable performance on both road and track - Professional rally driver and star of Gymkhana films Ken Block teamed with Ford as a consultant on development of Focus RS Cologne, Germany, Feb.

Will the new Ford GT race at Le Mans?

Ford stole the spotlight here on the floor of the Detroit Auto Show this year with the reveal of the new GT. Its carbon-fiber chassis, 600-plus-horsepower EcoBoost engine and radical aerodynamic shape made sure of that, but flanking it with the debuts of the Mustang GT350R and F-150 Raptor didn't hurt any, either. Any racing fan looking at the new Blue Oval supercar, however, had to wonder whether Dearborn is planning on putting it on the race track. The House that Hank Built is, after all, a known entity in motor racing. It may be canceling its V8 Supercars program Down Under, withdrawn its support from the World Rally Championship, and it's been years since it's competed in Formula One or Indy. But it still competes in the United SportsCar Championship, NASCAR, NHRA and a variety of motor racing disciplines. One of its most famous and celebrated of racing endeavors, however, came in the form of the original GT40 that brought Ford four consecutive victories at the 24 Hours of Le Mans, starting with a dominant one-two-three finish in 1966. It's the 50th anniversary of that landmark win which the new Ford GT celebrates, but while the press materials made clear reference to that historical event, any mention of a return as was previously speculated was carefully omitted. That, according to Autosport, could come down purely to the ACO, the organizers of the event and sanctioning body for its associated series, which has yet to announce the revised format for the GTE class under which a potential Ford GT racer would compete in 2016. Longtime Ford racing partner Multimatic is said to have closely consulted with the ACO on the formation of those rules, however, and assuming they're finally formulated to Dearborn's liking, we could be looking at a GTE-spec Ford GT to return to La Sarthe next year in celebration of that landmark victory half a century prior. Chip Ganassi Racing – which races under Chevy power in NASCAR and Indy but recently switched to Ford for its Daytona Prototype – is said to be in line to field the car on Dearborn's behalf. If given the green light, it would be the first time Ford would field a factory effort at Le Mans since the C100 project under the Group C category in the early 1980s. A racing version of the previous Ford GT was prepared by Switzerland-based Matech a few years ago, but without factory support or notable success beyond the FIA GT3 European Championship.