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2015 Ford Edge Sport [w/video]

The Edge is easy to overlook, especially in Ford's prolific stable of sport utility vehicles. But thanks to new engines, upscale sheet metal and fresh technologies, the Edge has renewed swagger for 2015. Outfitted in the Sport trim, which included the feisty 315-horsepower EcoBoost V6, a stiffer suspension, and unique fascias, my Edge was loaded, and it was priced accordingly. With options, including all-wheel drive, it cost $46,180, which is pretty lofty for a Ford Edge. But, you get a lot of stuff here – features like leather-accented seats, a lane-departure warning system, and active park assist – that make your life more comfortable and safer. It's been a while since I've driven an Edge. And unless you own one, it's probably been a while since you've even thought about an Edge. Now there's good reason to take another look. Driving Notes I really liked the interior. It was simple, clean, and done up in black. It served as a fitting backdrop for the colorful gauges and the Sync with MyFord Touch infotainment system. The interior designers added silver plastic trim and contrasting white stitching on the center console and door inserts to break up the darkness. Leather was used for the steering wheel wrap, door inserts, and console cover, and it conveyed a premium feel. The leather-trimmed seats with suede inserts were comfortable. They looked elegant and felt pleasing. The heating and cooling features were useful for springtime driving and its varied temperatures. The vista sunroof was spectacular. It let in plenty of sunlight and opened long and wide like a retractable stadium roof. Even closed, it still offered a panoramic view of the sky for my passengers, especially those in the second row. Another note on the interior: I had an excellent driving position and an elevated view of the road. When rain began to fall – which has a way of frazzling motorists – I turned up Cat Stevens and motored along blithely. My second-row passengers were also comfy. One remarked on the ample leg- and headroom, and everyone liked the ambient lighting. The cargo area, which offered 39.2 cubic feet of space behind the second row (7 cubic feet more than the previous version), was more than capable for a weekend grocery run. I'll admit, I'm a Luddite when it comes to infotainment systems, and Sync with MyFord Touch has a mixed reputation. Historically, it's been confusing and hasn't always worked as advertised.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

U.S. auto sales fall in July, as Detroit dials back on inventory, rental sales

DETROIT — U.S. carmakers said on Tuesday they continued to slash low-margin sales to daily rental fleets in July as General Motors, Ford and Fiat Chrysler Automobiles struggled to curb a slide in retail sales. July is on track to be the fifth straight month in which the annual pace of car and light truck sales declined from the same month a year ago, in part because of fewer fleet sales, analysts and industry executives said. July 2016 sales hit a strong 17.9-million-vehicle pace. GM said the seasonally adjusted annual sales rate fell to an estimated 16.9 million vehicles in July. At midmorning on Tuesday, GM shares were down 3.4 percent at $34.77, Ford was down 2.8 percent at $10.91, and Fiat Chrysler shares were down 0.3 percent at $12.05 in New York. GM sales dropped 15 percent from a year ago to 226,107 vehicles, as the company cut rental fleet sales more than 80 percent. The automaker said inventories of unsold vehicles at month's end were 104 days, down from 105 days at the end of June. GM has promised investors to reduce inventories to 70 days by year-end. Ford said its July sales dipped 7.5 percent to 200,212 vehicles, as it cut fleet sales more than 26 percent. Inventories fell to 77 days from 79 the previous month. Fiat Chrysler said sales dropped 10 percent to 161,477, as it also cut back sales to daily rental fleets. Among the top Japanese companies, only Toyota reported a year-to-year gain, with sales up 4 percent to 222,057 — just 4,000 units behind GM. Honda sales were down 1 percent to 150,980 — its first-quarter sales continuing to decline in North America but seeing a big increase in China. And Nissan sales fell 3 percent to 128,295. GM, Ford and Fiat Chrysler have cautioned that second-half financial results likely will be lower than first-half results, in part reflecting production cuts in North America and pricing pressures. The automakers this year have been deliberately dialing back sales to rental-car companies, which often generate little to no profit, while struggling to keep retail sales from sagging further, according to industry analysts. Industry consultant LMC cut its full-year forecast for new vehicle sales to 17 million vehicles. Automakers sold a record 17.55 million vehicles in the United States in 2016.