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2016 Ford F-150 gets Sync 3, appearance packs

After the groundbreaking move to aluminum for the bodywork of the 2015 Ford F-150, it's easy to understand Ford keeping the updates light for the 2016 model. However, while there are no drastic changes for the upcoming model year, customers will benefit from a few tiny tweaks. Among the biggest improvement to the truck's usability is the move to the Blue Oval's latest Sync 3 infotainment system to replace Sync with MyFord Touch. Now running on Blackberry's QNX, the software claims to be faster and more intuitive. It also means a redesigned screen layout. As a pickup, the F-150 is meant to work, and Ford's trying to make that a little easier with the newly available Pro Trailer Backup Assist. When activated, drivers turn a knob in the direction they want the trailer to go. From there, the truck makes the necessary steering changes and limits the speed. Finally, for buyers wanting some extra style, Ford is bringing some updates to the exterior. Shadow Black and Lithium Gray are new colors that replace Tuxedo Black and Guard Metallic, respectively. There are also now brawny looking Special Edition Appearance Packages for the XLT and Lariat (pictured above) that include 20-inch anodized aluminum wheels, black running boards, smoked headlights, and side graphics. Both have a dark grille but with red accents on the Lariat and black mesh on the XLT. Inside, the seats feature Alcantara inserts with red bolsters, and crimson accent stitching is throughout the cabin. Finally, there is also the previously announced compressed natural gas prep pack. Feel free to read all about the new 2016 F-150 in the press release below. 2016 F-150 CONTINUES TO INNOVATE WITH AVAILABLE PRO TRAILER BACKUP ASSIST, ALTERNATIVE FUEL CAPABILITY AND SYNC 3 Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob New Special Edition Appearance Packages available on XLT and Lariat with unique wheels, graphics and finishes Compressed Natural Gas/Propane gaseous fuel prep package available for 5.0-liter V8-equipped F-150s, helping reduce operating costs and tailpipe CO2 emissions The 2016 Ford F-150, part of Ford F-Series, America's best-selling truck for 38 years, continues to innovate with the addition of breakthrough towing technology, new Special Edition Appearance Packages, SYNC 3 and alternative fuel capability. All-new Pro Trailer Backup Assist makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway.

Ford to add 5,000 US jobs plus 3 plants and 23 vehicles globally

16 of the 23 new launches will be for the North American market.
2014 is shaping up to be a big year for Ford Motor Company, as it's announced an onslaught of 23 new global product launches which will help create 5,000 new jobs in the US. As part of the new product push, three more manufacturing plants will be opened.

Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.