2012 Ford Fusion Sel on 2040-cars

Auto blog

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

1969 Ford GT40 Mk III found roaming the halls in Geneva

The halls of the 2015 Geneva Motor Show are filled with all manner of exotic racing machinery, from the likes Scuderia Cameron Glickenhaus to McLaren. But there's one peculiar bit of history tucked away that we thought you'd be equally interested to see: a 1969 Ford GT40 Mk III. One of only seven known to be built, this Mk III coupe was intended as a road-going alternative to earlier racing-bred GT40 models, like the original Mk I and 427-cubic-inch, Le Mans-dominating Mk II. Due to its street-legal intentions, the Ford GT40 Mk III boasted revised bodywork that allowed for some luggage and new headlights, along with a redesigned interior with left-hand-drive and a shifter in the normal, center position. The Mk III wasn't very popular when it was new in the 1960s, in part because it looked different from other GT40 models and because it was pretty expensive, but that just means it's an awfully rare gem today. Take a look at the piece of history in our high-res image gallery above. Related Video: Featured Gallery 1969 Ford GT40 Mk III: Geneva 2015 View 18 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ford Automotive History Coupe Racing Vehicles Special and Limited Editions Performance Classics 2015 Geneva Motor Show ford gt40 autoblog black

Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.