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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Hennessey showcases F-250 VelociRaptor SUV

With automakers embracing smaller and smaller crossovers with each passing year, it'd be all too easy to forget about the Ford Excursion. Bigger than the Expedition (or just about anything else on or off the road), the Excursion was based on Ford's Super Duty truck chassis to put even the likes of the Chevy Suburban, Nissan Armada, and Toyota Sequoia to shame. It ceased production ten years ago now, but Hennessey is bringing it back – sort of. Feast your eyes on the Hennessey VelociRaptor SUV. The design calls for a very fullsize, truck-based sport-ute based on the Ford F-250. Only instead of a pickup bed, it's got four proper side doors and a covered cargo bay with a pair of barn doors at the back. Hennessey will fit it with three rows of seats to accommodate seven or eight passengers, and of course it'll offer a range of upgraded engines as well. What starts out with a 6.2-liter V8 producing 411 horsepower can be supercharged all the way up to 600 or even 650 horses. For those who don't want to spend their life's savings at the pump... well, this probably isn't the right choice of automobile, but Hennessey will offer an enhanced 6.7-liter PowerStroke diesel with 440 hp and 880 pound-feet of stump-pullin' muscle. Naturally there'll be other visual and mechanical upgrades on offer as well, but none of this will come cheap – or fast for that matter. Hennessey will take six months to put one together, and demand nearly $160,000 for the conversion.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.