2012 Ford Focus Sel,leather/bluetooth & Sync Package/17" Alloys/like Newmust See on 2040-cars

Auto blog

Amazon can now deliver packages to some Ford and Lincoln vehicles

Nothing succeeds without complications popping up along the way. Sure, Amazon's Prime delivery services have made shopping more convenient than brushing your teeth, but leaving millions of packages on doorsteps comes with an inherent danger: Thieves might swipe them without anybody knowing. Amazon's solution is called Amazon Key, which allows delivery men and women to enter a customer's house or car to drop off a package. This week, Ford and Lincoln announced they would be partnering with Amazon to integrate the service into some of their vehicles. Ford is following in the footsteps of Volvo and General Motors, as both companies announced their participation about a year ago. That includes Cadillac, Chevrolet, Buick, and GMC. Key will be made available for 2017-and-newer Fords equipped with FordPass Connect, and 2018-and-later Lincolns with Lincoln Connect. Key is not available everywhere, but it can be used in dozens of city throughout the U.S., and the network is expanding. To look for compatibility for your car and city, check on Amazon's dedicated Key website. Like every other tech invention these days, Key requires a smart device application, which requires a one-time setup. The service is available on the Key app or the FordPass and Lincoln Way apps. While ordering on Amazon, customers will then select in-car delivery during checkout. Input a public delivery address, and park the car within two blocks of that address. While the order is in transit, Amazon will provide status updates, another feature that takes away some of the anxiety of waiting for a package to be delivered. The package will be put into the car within a four-hour window, and users will get notifications that the exchange is complete, and the car is again securely locked. Should customers change their minds, they can always cancel the delivery method, and the car will remain locked. In that case, the delivery could go to the building where the car is parked, or be rescheduled. Ford imagines this as the beginning of numerous car-based services in the near future that can be scheduled while the owner is not there, such as car washes.

Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa