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Ford Q3 pretax profits drop to $1.18B

Following positive third quarter financial results recently from General Motors, rival Ford took a tumble in Q3. The automaker posted pre-tax profits of $1.18 billion, compared to about $2.59 billion in Q3 2013, a drop of around 54 percent. Net income also suffered with $835 million made in the quarter, versus $1.272 billion last year, a decline of about 34 percent. The Blue Oval blamed the gloomy figures on three reasons in its release: "lower volume, higher warranty costs and adverse balance sheet exchange effects."
There were problems of one kind or another in practically every region. North America experienced higher warranty costs than expected, partially due to recalls. The sales volume for the quarter was 665,000 units, versus 725,000 in Q3 2013, and pre-tax results amounted to $1.41 billion versus $2.296 billion last year.
South America and Europe both posted worse pre-tax results than last year. On the bright side, European volume was up slightly to 321,000 vehicles, from 303,000 in Q3 2013. The Middle East and Africa also lost $15 million, but that was an improvement compared to the $25 million loss previously experienced in this region.

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

Ford recalls 277,000 Super Duty trucks over foggy rear-view camera

Ford has issued a recall that applies to around 277,000 units of the Super Duty pickup built between the 2017 and 2020 model years. The campaign also includes about 13,000 units of the Lincoln Continental, and it aims to fix an issue that makes the rear-view camera foggy. Assigned recall number 22V-644 by the National Highway Traffic Safety Administration (NHTSA), the recall includes 139,131 units of the F-250, 109,960 units of the F-350, 14,830 units of the F-450, and 13,119 units of the Continental. The affected trucks are all fitted with the Ultimate Trailer Tow Camera system and were built between November 12, 2015, and March 10, 2020, while the affected Lincoln models are equipped with the 360-degree camera and were made from November 30, 2015 to March 10, 2020.  Ford explains "degradation of the coating on an internal rear-view camera lens can lead to a progressively foggy or cloudy image." It adds ultraviolet radiation causes the problem and that this issue increases the risk of an accident, though it's not aware of accidents or injuries. Owners of affected cars and trucks who have already paid to get the issue fixed have until September 30, 2022, to ask Ford for a refund. The company will begin notifying customers about the recall by mail on September 12, 2022, and it will ask them to take their vehicle to the nearest authorized dealer to get the rear-view camera replaced free of charge. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Restoring Headlights | Autoblog Details | Complete Detail Bonus