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2014 Ford F-150 Tremor adds some sport to shake things up
Thu, 27 Jun 2013Like most quakes, the 2014 Ford F-150 Tremor caught us by surprise. We weren't expecting Ford to offer up another version of its best-seller so soon before the truck's full redesign, but that's exactly what the company is doing.
While Ford calls the Tremor a "performance truck," the new pickup doesn't play on the same level as the SVT Raptor does on dirt, or even the long-gone SVT Lightning did on pavement. Think of it as a parts bin sport truck that probably does a better job looking the part than acting it. The Tremor utilizes the same twin-turbo, 3.5-liter EcoBoost V6 available across the F-150 lineup, producing 365 horsepower and 420 pound-feet of torque, but matches it with a 4.10 rear axle - the shortest final drive ratio you can get in an F-150 - for the strongest possible acceleration.
The Tremor does do a decent job looking the part. Available only in short-wheelbase, regular cab configuration with your choice of two- or four-wheel drive, it struts around wearing the F-150's FX Appearance Package, flat black accents, 20-inch black wheels, HID headlights and a special exterior graphics package. The Tremor is the only regular cab F-150 with a flow-through center console, which means it also gets a floor-mounted shifter and bucket seats that are covered in black leather with red piping. Some brushed metal accents and steering wheel with red stitching round out the interior upgrades.
Ford profits soar as problems mount
Mon, 19 Aug 2013Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.
The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits - the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."
Toyota sells six of 10 of hybrids in California
Wed, 31 Jul 2013In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down: