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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford EcoSport Storm concept swallows a Raptor in Sao Paulo

Ford rolled into the Sao Paulo Motor Show with some pretty cool crossovers in tow, the awesomest of all being the EcoSport Storm concept shown above, which draws its inspiration directly from the F-150 SVT Raptor. It packs a lower grille clearly derived from the now-famous muscle truck, as well as a Blue Storm paint job, black and silver trim, special graphics, lower body cladding and 215/75 R15 off-road tires. Don't go holding your breath for a supercharged V8, though; made locally in Brazil, India and Thailand, the tiny EcoSport is typically powered by a three- or four-cylinder engine.
The Storm isn't the only specially prepared Ecosport on show, however, joined as it is by another pair called Beauty and the Beast. Beauty is decked out in matte copper with a black roof, LED fog lamps, 18-inch wheels with low-profile tires and an interior complete with four individual bucket seats, leather upholstery and a full multimedia suite. The Beast, meanwhile, takes a sportier approach with a white pearl finish, blue and orange trim and three-bar grille. It also wears 18-inch wheels and LED fog lamps, but its interior swaps out its rear seats for a bike rack.
Joining the EcoSport show cars was an Edge crossover equipped with all the latest technologies and done up in bright red with three-bar grille, bulging hood, and an interior featuring 10-inch touchscreens and leather upholstery. Feel free to read more in the press release below.

Final 2015 Ford Edge performance and fuel economy data released

Ford unveiled the brawny look and heap of new tech of the all-new 2015 Edge last summer, and confirmed some of the pricing in November. However, until now buyers couldn't be entirely sure what they are getting for that money in terms of power and fuel economy, but the Blue Oval is finally spilling all the beans. For customers looking for performance, the Edge Sport is the place to be with its stiffer suspension and plusher interior. The trim level uses a version of the 2.7-liter EcoBoost V6 found in the latest F-150, but in this case the engine is tuned to 315 horsepower and 350 pound-feet of torque. That's a 10 percent jump in power and 25 percent improvement in torque compared to the naturally aspirated 3.7-liter V6 in the last-gen model, according to Ford. The mill should be a bit more useable too with peak twist coming on at 2,750 rpm, rather than 4,000 rpm in the previous Edge, and the Active Noise Cancellation system should keep it quiet inside, too. Front-wheel-drive versions of the Sport get EPA-estimated economy of 18 miles per gallon city, 27 mpg highway and 21 mpg combined. Opting for all-wheel drive reduces the figures to 17/24/20, respectively. Of course, not everyone is looking for the power of the Sport trim. In a first for Ford, the standard engine for the Edge is a 2.0-liter EcoBoost four-cylinder with 245 hp and 275 lb-ft. In front-wheel-drive form, it's rated at 20/30/24 mpg or with all-wheel drive at 20/28/23. For something in the middle the naturally aspirated 3.5-liter V6 brings 280 hp and 250 lb-ft of torque and carries EPA estimates of 18/26/21 with front-wheel drive or 17/25/20 when powering all four wheels. Every powertrain gets a six-speed automatic. Sales for the latest Edge begin this spring starting at $28,100, plus $895 destination on all models. Upgrading to the Sport pushes the price up to $38,100. Performance and Power: 2015 Ford Edge Sport Certified as Highest-Performing Edge Yet • 2015 Ford Edge Sport is the most powerful Edge yet, thanks to a 2.7-liter EcoBoost® V6 making 315 horsepower and 350 lb.-ft. of torque • All-new Edge Sport, re-engineered from the ground up, features special sport-tuned suspension, specific Sport styling for exterior and interior, and a long list of available driver-assist technologies • Scheduled to go on sale this spring, pricing for 2015 Ford Edge starts at $28,100; Edge Sport starts at $38,100 – only a $500 increase from 2014 DEARBORN, Mich., Feb.