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Auto blog
Chris Harris drives the 2015 Ford Mustang Over There
Thu, Jul 30 2015Ford makes some cars for America, and some cars for overseas. Sometimes those models cross over the ocean in one direction or another, but the Mustang has historically been a pony car meant for America. That all changes with the new model, though. It's not that Ford didn't design the new Mustang for American customers – it's just that it also refined it for markets overseas that aren't quite used to the live-axle brutality to which muscle car enthusiasts in the US have grown accustomed. Now that the Mustang is being offered in Europe – and in the UK with right-hand drive – it was only a matter of time before Chris Harris got his hands on one. And that's just what he's done for this latest video clip, taking a Mustang GT for a spin on both road and track in Wales. That's right, Harris is piloting the V8 model, not the EcoBoost four. So what does he think about an American expat shipped to the British isles? You'll want to watch the ten-minute clip yourself to gather his full impressions. But the long and short of it is that, while Harris doesn't think it's quite the match for something like a BMW M3, the Mustang doesn't cost anywhere near as much as the Bimmer. And that goes a long way, especially with all that rubber laid down on the track in the process.
Ford doubling 1.0L EcoBoost engine production
Fri, 06 Sep 2013Ford's 1.0-liter EcoBoost three-cylinder engine hasn't been around that long, but it sounds like the engine is getting to be fairly popular in the automaker's global car lineup. The Detroit News is reporting that Ford has add a second shift that will allow its German engine plant to double daily output from 500 engines to 1,000.
The increased capacity is part of a plan to sell more than 300,000 vehicles a year with this engine in Europe by 2015. Europe is currently the only market where the smallest of the EcoBoost engines is offered (including in the Focus pictured above), but US-spec Fiesta models will be getting this mill for 2014.
Three-cylinder engines are expected to continue to grow in popularity in coming years with the report indicating that global production of these engines will double by 2018 to 9.8 million units. General Motors, BMW and Mitsubishi are all expected to introduce three-cylinder engines in the near term, as well.
Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]
Thu, Mar 27 2014If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.






