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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2020 Ford Police Interceptor Utility dominates Michigan State Police testing

The Michigan State Police has released its preliminary findings from testing the 2019 crop of police vehicles, and the results are a bit surprising. The consistent top performer of the bunch was the 2020 Ford Police Interceptor Utility, better known to civilians as the Ford Explorer. Specifically, the top performer was the model with the new turbocharged 3.0-liter V6. The Michigan State Police conducts acceleration, top speed, braking and lap time tests of all the available police vehicles. The 3.0-liter Police Interceptor Utility was the fastest to 60 mph at 5.77 seconds, had the highest top speed of 150 mph, and the best average lap time of 1:36.47. The lap time was particularly impressive as it was just over half a second faster than the next quickest car, the all-wheel-drive V8 Charger. View 13 Photos Still, the 2019 Dodge Charger gave the Explorer a serious run for its money. The all-wheel-drive V8 Charger was only 0.1 seconds behind the Explorer to 60 mph with a time of 5.87 seconds, and the rear-drive version was third quickest at 6.15 seconds. Both V8 Chargers were only 1 mph off of the Explorer's top speed, and the V6 example was third fastest at 141 mph. We already mentioned the all-wheel-drive V8 Charger was half a second off the Explorer's lap time, and the rear-drive variant was just over 1 second behind, giving it the third fastest average time. Dodge also took home braking bragging rights. The V6 Charger won out with a distance of 126.9 feet, followed by the rear-drive V8 Charger with 128 feet, and the V6 Durango Pursuit stopping at 128.8 feet. Now of course where there are winners, there are also losers. The slowest accelerating police car was the Ford Police Responder Hybrid Sedan, better known as the Fusion Hybrid, with a time of 9.24 seconds. At 8.59 seconds was the V6 Dodge Durango, and the V8 Chevy Tahoe with four-wheel-drive was third slowest at 7.98 seconds. Lowest top speed was 106 mph with the Ford F-150 Police Responder with the 3.5-liter turbocharged V6, followed by the V6 and V8 Durangos with 117- and 118-mph top speeds respectively. In braking, the Chevy Tahoes performed the worst with the rear-drive version stopping at 145.7 feet and the four-wheel-drive version stopping at 142.5 feet. The F-150 followed with 141.9 feet. When it came to lap times, the Fusion Hybrid lapped the slowest with a time of 1:46.31. The V6 Durango was about a second faster with a time of 1:45.45.

NHTSA investigating 725k Ford, Mercury vehicles for stalling issue

Owners of Ford Escape, Mercury Mariner, Ford Fusion and Mercury Milan models, listen up. According to a report on Automotive News, the National Highway Traffic Safety Administration has opened an investigation into these four vehicles totaling an estimated 725,000 units. The investigation appears to center around a malfunctioning throttle body on non-hybrid models of the 2005-2012 Escape and 2011-2012 Fusion. With Mercury dying off after the 2011 model year, this probe will also apply to the 2005 through 2011 Mariner and the 2011 Milan. There has been some discussion around the Escape stalling issue for some time now, but this investigation appears to be larger in scope than before.
Though not a recall yet, NHTSA's Office of Defects Investigation (ODI) has received 123 complaints of stalling or surging vehicles, while Ford itself has logged 1,472 complaints. The investigation report, which is posted below, seems to indicate that a faulty circuit board for the throttle body could cause the vehicle to go into limp mode, which, according to NHTSA, could cause complaints of both stalling and surging.