2006 Ford F-450 Regular Cab Xl Diesel 11 Foot Flatbed on 2040-cars

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Ford Focus ST diesel estate in track showdown with Focus ST hatch

Diesel hot hatches are still a concept that's gaining ground. Obviously, there are none for sale in the US, but European buyers have the choice of at least the Volkswagen Golf GTD and Ford Focus ST Diesel. What better way to find out how the new, high-performance oil-burner really stacks up than for Ford to stage a race against the gasoline-fueled Focus ST? On paper, the ST Diesel is at a big performance detriment here. Its 2.0-liter turbocharged four-cylinder makes 182 horsepower and 295 pound-feet of torque compared to 247 hp and 266 lb-ft for the gas version in this race. However while not a factor for this race, the oil-burner does offer better fuel economy and produces less CO2, which makes a difference for European buyers. Ford skews the race results by giving the ST Diesel Estate a two-second head start for this one-lap battle around the Castle Combe Circuit. Also, this is a video from the Blue Oval, which is going to further minimize the appearance of weakness for its vehicles. Still, both STs really get to show off their strengths, and it's worth seeing how the sibling rivalry shakes out at the finish line.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2015 Ford F-150 enters production

Ford has given the F-150 a dramatic makeover for 2015, switching to an aluminum body that helps reduce weight by about 700 pounds. Because the truck is dramatically different, Ford also had to change the way it makes the F-150, so we went inside its sprawling factory in Dearborn, MI, this week to see the Blue Oval's new manufacturing techniques in action.
The company has added 850 jobs at the site and upgraded its stamping and tool and die facilities. The body shop is also modernized, and it has been fitted with 500 new robots that join the structures together. The first 2015 F-150 rolled off the line on Tuesday, and the trucks will begin arriving in dealerships in December. Get a closer look at the F-150's unique assembly process in our video.