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Farley reacts as UAW expands strike against Ford, GM

Members of the United Auto Worker union walk out of the Chicago Ford Assembly Plant as Lance Williams from Lansing, Ill., waves the UAW flag Friday. (AP)   As the United Auto Workers walk off the job at an additional Ford and General Motors plant, Ford CEO Jim Farley addressed investors and members of the media Friday, pleading the case for the company's latest overture to the union and addressing both public and investor concerns regarding the core issues facing American manufacturing.  Farley made a public case for Ford's efforts to resolve the dispute, expressing frustration with the ongoing stalemate and noting both the concessions Ford offered before the strike began and the signing of a contract with Canada's Unifor. Farley also acknowledged UAW President Shawn Fain's success in getting the union's message out, quipping: "Shawn has been on TV more than Jake from State Farm at this point." The first-ever simultaneous strike against the Detroit Three automakers enters its third week with threats of continued expansion, but little in the way of obvious concrete progress.  "If the UAW’s goal is a record contract, they have already achieved this," Farley said. "It is grossly irresponsible to escalate these strikes and hurt thousands of families." Farley also lamented the fact that EVs have become the subject of partisan conflict, with the company's recently announced battery production facilities taking heat from both pundits and investors as Ford was forced to press pause on the venture while negotiations continue. Former President Donald Trump dropped in to Michigan this week to declare EVs the enemy of blue-collar jobs. "They've become a political football, and that's a shame," he said. Friday saw an expansion of the UAW strike to Ford's Chicago assembly plant and GM's Lansing, Delta Township, Michigan, assembly plant, covering about 7,000 workers, Fain said in an announcement, bringing the total number of workers on the picket lines to 25,000. The strike will not include any additional members at Stellantis, where talks have reportedly been more productive. The Ford and GM plants went on strike at noon Eastern today (Friday). Ford builds the Explorer and Lincoln Aviator in Chicago. GM's Delta Township plant builds Chevy Traverse and Buick Enclave. "Despite our willingness to bargain, Ford and GM have refused to make meaningful progress," Fain said in a video address Friday morning.

Ford Mustang was almost 'Imported from Detroit'

The Ford Mustang achieved iconic status nearly the moment the sheet came off at the 1964 World's Fair. And if Henry Ford II wasn't getting divorced around that time, the pony car might have been called the Torino and been marketed as 'Imported from Detroit,' according to Automotive News. We'll explain. During research for the new book Once in a Great City: A Detroit Story, author David Maraniss found an interesting connection between Chrysler's (now FCA US) slogan and the Ford Mustang. Before the pony car even had a name, the Blue Oval's advertising agency had the idea to market it as a "brand new import ... from Detroit," according to Automotive News. The vehicle would be sold as "inspired by Italy's great road cars, but straight from Detroit." The name Torino was suggested, as well. However, the real world interfered in making the Mustang Detroit's first import. According to the author, Henry Ford II was getting a divorce, and his future wife was Italian. It was therefore thought to be a bad idea to sell the future pony car as being from Italy. Things clearly changed by the time the Torino hit the streets years later. Related Video:

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.