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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Rolls-Royce Cullinan, Mercedes-AMG E 53 and BMW 2 Series | Autoblog Podcast #734

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore and Senior Editor, Consumer, Jeremy Korzeniewski kick things off with a discussion of the Rolls-Royce Cullinan and the future of the brand. The Mercedes-AMG E-Class is next up, followed by the BMW 2 Series Coupe.  Next, Senior West Coast Editor James Riswick reports from the ground at the first drive of the latest Honda HR-V. Our hosts revisit the week's news, including automakers requesting a lift of the EV federal tax credit cap, Chevy giving us a peek at its electric Blazer, and Ford recalling millions of vehicles, including about half of all the Mustang Mach-E EVs it has sold. Finally, our guys dig through the mailbag to help a reader decide whether to purchase a Ford Focus ST or another hot hatch. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #734 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving Rolls-Royce Cullinan Mercedes-AMG E 53 BMW 2 Series Coupe Dispatch from the 2023 Honda HR-V first drive event GM, Ford, Toyota, Stellantis CEOs want EV tax credit cap lifted 2024 Chevy Blazer EV partly revealed, details coming in July Ford recalls Mustang Mach-E, includes stop-sale order Ford recalls 3 million other vehicles Spend my money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Ford pulls official support from top-level NHRA teams

As the smallest team in the sport, it wasn't really a surprise when Dodge decided to pull out of NASCAR, but Autoweek is reporting that Ford is looking to pull the plug on its professional-level NHRA sponsorships following the 2014 season. With attendance and television ratings down, the article reports that Ford is just backing out of the top series but will remain active in the Sportsman classes of racing, which are geared more toward the grassroots and semi-professional racers.
This means that one of drag racing's biggest names, John Force, will be left looking for new sponsorship after next season. Force, 64, has been with Ford for 17 years, winning 15 championships in that time and winning almost half of all Funny Car events in his Mustang since he started working with Ford in 1997, but after 2014, there could be some big shakeups at John Force Racing.
According to the report, Force would consider is moving over to the Top Fuel dragster series, although he could also move to another manufacturer to remain in the Funny Car series. With Ford on the way out, this leaves just Toyota and Dodge as the remaining active automakers in the highest levels of drag racing.