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Ford continues autonomous tech development

Some of the autonomous-driving features that Ford offers in Europe will come to the United States as soon as next year. The Blue Oval will add the pre-collision assist and pedestrian detection technologies that it has already installed on the Mondeo sedan in Europe. Those features, part of what Ford calls the "second of three phases" in driverless technology, will be brought stateside in a yet-to-be disclosed model, while most of Ford's US vehicle line will have the features by 2019. It has been testing an automated Fusion for more than a year. Ford is looking to build upon the autonomous-vehicle technology that it already has on models such as the Fusion, Taurus, F-150, Edge, and Explorer. Those amenities include active-park assist, lane-departure warning, and blind-spot monitoring. Ford said early last year that it was working with the Massachusetts Institute of Technology (MIT) and Stanford University to develop algorithms for use in driverless cars. The effort is part of Ford's so-called "Blueprint for Mobility" geared toward autonomous driving features that are being developed over the next decade. FORD COLLABORATES WITH SILICON VALLEY INNOVATION ECOSYSTEM ON AUTONOMOUS VEHICLES, 3D PRINTING, WEARABLE TECHNOLOGY Autonomous vehicle technology is another step closer to production at Ford – moving from a research effort to an advanced engineering project Ford announces it is working with Silicon Valley-based 3D-printing firm Carbon3D to quickly produce high-quality automotive-grade parts Ford kicks off wearable technology development with MyFord® Mobile app extension – coming soon to smartwatches including Android Wear – providing customers the ability to check vehicle driving range, battery charge and more for their plug-in hybrid or electric vehicle quickly from their wrists Autonomous vehicle technology is another step closer to production at Ford, moving from a research effort to an advanced engineering program, the company announced today. Ford has appointed a director of autonomous vehicle development – 29-year Ford veteran Randy Visintainer – and created a global team to work on the advanced program. Ford Research and Innovation Center Palo Alto is working on the global Ford team to deliver the Ford Smart Mobility plan, which aims to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2013 Ford F-150 SVT Raptor Supercrew

I'm not normally a pickup kind of guy, but the 2013 Ford F-150 SVT Raptor won me over nearly instantly. The street-legal trophy truck - there is really no other way to accurately describe it - is big, brawny and incredibly capable. Let's just say it's every bit the monster it visually portrays. I spent a week pretending I was one of Ford's Baja 1000 drivers, but lacking desert sand, I headed into the local mountains where a mild winter storm had dropped a couple inches of fresh snow on my favorite off-road park. The Ford was, for the most part, practically unstoppable.
Ford offers its SVT Raptor package on Supercab and Supercrew platforms with the five-foot, five-inch bed. The Supercrew I tested rides on a 144-inch wheelbase (about a foot longer than the Supercab). In addition to its cosmetic differences when compared to the standard F-150 - there isn't a young boy on the planet who doesn't think the matte black Ford grille is cool - the Raptor has a 73.6-inch track - nearly seven inches wider than the track on the standard F-150.
After upgrading the F-150 SVT Raptor significantly for the 2012 model year, there are only a few changes for 2013. The list includes standard high-intensity discharge (HID) headlamps, Hill Descent Control, forged beadlock-capable wheels, and the new matte Terrain color (aka "Desert Storm") option seen on my test model.