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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2014 Ford Cobra Jet announced with new colors, parachute mount

Ford's drag-strip-ready Mustang Cobra Jet is back for 2014, and it's sporting a few changes to make it even better - both in competition and while sitting still. Rolling off the assembly line ready for duty in the NHRA Stock or Super Stock classes, production of the 2014 Cobra Jet is limited to just 50 units.
Racing upgrades for 2014 include the addition of a new three-speed transmission and a parachute mount, and while these will make the car better in the quarter mile, the Cobra Jet's new colors will make it look better tearing down the track. Buyers can now get their racecars painted up in Gotta Have-It Green or a custom, Cobra Jet-exclusive matte black hue. Ford and Ford Racing have already teamed up to make this an incredible factory drag racer with a full rollcage, massive Hoosier slicks, a race-tuned suspension setup and a supercharged 5.0-liter V8. Now, if only wheelie bars came standard...
Unlike the confusing third-party ordering system announced for the COPO Camaro, all you need to snatch up a 2014 Cobra Jet is $97,990 and good timing (as the cars will be sold on a first-come, first-served basis). Ordering opens up next month with production commencing in July. Check out the press release below.

2016 Ford Explorer order guide revealed

The configurator for the refreshed 2016 Ford Explorer is already up and running. However, if you're the type of person that really likes to dig into the nitty-gritty of a vehicle's features, then the order guide for this latest Ford is now available (pictured right). While the documents don't list fuel economy, engine power or pricing, they give a precise idea of all of the differences separating each of the five trim levels: Base, XLT, Limited, Sport and Platinum. In addition to the tweaked styling across the board, even the Base model now features a rearview camera with a washer. There are also three new colors available: Shadow Black, Blue Jeans Metallic and Guard Metallic. Base, XLT and Limited trims are available with either a 3.5-liter V6 or new, optional 2.3-liter EcoBoost four-cylinder. All of them are mated to a six-speed automatic, and all-wheel drive is optional with either engine. The new Platinum trim basically loads the Explorer up with everything imaginable. Power comes from the 3.5-liter EcoBoost V6, matched with all-wheel drive. Plus, the Platinum trim gets standard luxuries like a dual-pane moonroof, adaptive cruise control, a premium sound system and Ford's super-soft Nirvana Leather covering the seats. There are also some new tech features throughout the rest of the lineup. For example, an updated auto-parking system is also available on the Limited but comes standard on the Platinum. Furthermore, a 180-degree front camera and second-row USB charging are optional on the Sport but are standard on the Limited and Platinum. Check out the gallery for even more of the changes. Featured Gallery 2016 Ford Explorer View 30 Photos Related Gallery 2016 Ford Explorer Order Guide View 20 Photos News Source: FordTip: P Design/Style Ford Car Buying SUV order guide