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Ford making Fusion production moves to challenge Camry on volume
Mon, 26 Aug 2013The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.
For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown - a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.
The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.
Signature Edition Ford Shelby GT500 Super Snake to get limited production run
Mon, Dec 22 2014The upcoming Ford Shelby GT350 Mustang keeps grabbing a horde of headlines thanks in no small part to the pony car's 5.2-liter V8 with a flat-plane crankshaft, magnetic dampers and other go-fast goodies. However, as the new contender enters the ring, Shelby American is saying goodbye to the old GT500 and the company's even more powerful Super Snake version with its new Signature Edition model. Limited to a total of 50 conversions on 2007-2014 coupe or convertible GT500s, the Shelby American Signature Edition packages some of buyers' most common choices into a single vehicle with a few extra touches, as well. The heart of it all is a 3.6-liter Kenne Bell supercharger to replace the V8's standard blower and take power up to a claimed 850 horsepower for the latest models. To keep things running at the proper temp, the mill gets an upgraded radiator, heat exchanger and aluminum cooling tanks, too. The rear brakes are also improved to slow this stallion down. In addition to the boosted power, buyers get some extra style. These special Super Snakes are available in all of the colors available on them from Ford, plus a range of shades for the stripe, and the wide body package can also be added as an additional option. The limited version wears 20-inch forged wheels from Weld that are 9.5-inches wide at the front and 10.5-inches at the rear and feature Signature Edition center caps. Inside, there's a commemorative badge with Shelby's signature on the airbag cover and Signature Edition floor mats. Finally, customers get a day training at the track to learn how to control this beast as part of the package. Orders for the Signature Edition are being accepted through January 31, 2015, and the modded model is priced at $44,995.00, which is in addition to the price of the stock GT500. Read below for Shelby American's full announcement of this limited Mustang. SHELBY AMERICAN'S SIGNATURE EDITION GT500 SUPER SNAKE PACKAGES TO HONOR FINAL 2007-2014 MODEL YEAR CARS NEWS RELEASE FOR IMMEDIATE RELEASE · Shelby American to offer 50 total Signature Edition Ford Shelby GT500 Super Snakes · Special badging and stripe colors offered for every model year for first time in history · Offer expires January 31, 2015 LAS VEGAS – Dec. 20, 2014 –Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), has unveiled a Signature Edition Super Snake package to honor the end of production for the current generation Ford Shelby GT500.
Ford bondage ads reportedly trigger firings at Indian ad agency
Wed, 27 Mar 2013You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.